Prestige Worldwide manages multiple brands across the US, and addressing key priorities was essential to ensure sustained ecommerce growth across all of them. Their main goal was optimizing checkout for enhanced sales performance, a smooth and personalized customer journey was essential to achieving this. However, other factors also needed to be addressed:
Setup Speed and Agility: The ability to deploy multiple storefronts for their different brands was critical to make the most of emerging market opportunities.
Dynamic Pricing Rules: Implementing flexible pricing strategies was vital to optimize for different customer segments and ensure competitiveness in pricing.
Cross-Selling and Upselling: Incorporating features to enhance the shopping experience was key to maximizing revenue and increasing the average order value across stores.
Customizable Checkout Experiences: Creating a checkout experience tailored to diverse customer preferences was essential for improving satisfaction and boosting conversion rates.
Prestige Worldwide partnered with Web Solutions NYC to adopt Shopware, leveraging the powerful ecommerce tools and headless architecture that provided the flexibility they needed.
Shopware’s native Channel Sales feature empowered Prestige Worldwide to manage multiple catalogs, prices, brands and sites from a single backend. The project team successfully launched 7 storefronts , making use of key Shopware features to make the most of each.
Flow Builder and Rule Builder: These tools enabled the creation of seamless and personalized checkout experiences, improving overall customer satisfaction and conversions.
Headless Architecture: The flexibility of a headless setup allowed for the rapid deployment of multiple frontends, each tailored to individual brands and their unique customer needs.
Early into the process, Eli Rossi (VP of Marketing at Prestige Worldwide) outlined a key goal for the move to Shopware was for autonomy. The combination of Shopware’s headless architecture, and features such as Flow- and Rule-Builder allow the Prestige Worldwide team to run, adapt and launch storefronts with more efficiency, and less impact to users. Dynamic Pricing and Cross-Selling: Prestige Worldwide utilized Shopware’s open-source framework to integrate advanced pricing strategies and upselling opportunities effortlessly.
Yitz Lieblich, CEO of Web Solutions NYC, highlighted the impact of this partnership: “Choosing Shopware was a game-changer as we worked on elevating our client’s ecommerce presence. Their Flow Builder and Rule Builder, paired with the headless architecture, gave us the flexibility we needed. Plus, being open source, we had the freedom to build a solution that perfectly suited our client’s needs.”
The close collaboration between Prestige and their partner, Web Solutions, showed a successful launch with Shopware:
35.20% Increase in Average Order Value (AOV): Enhanced cross-selling and upselling capabilities significantly boosted order values.
90.91% Faster Time to Market: The agility of Shopware’s headless architecture accelerated the deployment of multiple storefronts.
0.89% Improvement in Conversion Rates: Personalized checkout experiences drove a measurable increase in conversions
The success won’t end there, as the team plans to scale further with Shopware:
Enhancing personalization features for a more engaging customer experience.
Expanding globally by catering to international customers through additional storefronts.
Introducing more partner services to drive revenue growth.
Prestige Worldwide’s launch with Shopware has cemented their position as a leader in agile, scalable ecommerce. Through a strong partnership with Web Solutions NYC, Prestige Worldwide successfully combined cutting-edge technology with exceptional customer experiences.
