Durante la crisi delle dotcom, nel 2001, il sedicenne Stefan Hamann fondò Hamann-Media GmbH a Münsterland. Il fratello Sebastian si unì subito a lui, coniugando tecnologia e design. Un elemento chiave per il successo dell’azienda. Man mano che siamo cresciuti, i nostri valori fondamentali sono rimasti gli stessi: siamo aperti, autentici, visionari.
In un piccolo villaggio, il sedicenne Stefan Hamann e suo fratello Sebastian combinarono le loro competenze tecniche e creative per rivoluzionare l'ecommerce. Da una startup locale alla forza innovativa dietro Shopware, la loro visione ha guidato una crescita straordinaria e ha posto le basi per soluzioni leader nel settore.
Il sedicenne Stefan Hamann fonda Hamann Media GmbH e diventa ben presto una figura di riferimento per tutti i tipi di problemi informatici nel villaggio di Schöppingen.
Dopo la fondazione dell’azienda, Stefan porta a bordo suo fratello Sebastian, che con la sua creatività plasma in modo significativo l’azienda. Da allora, le diverse competenze dei due fratelli danno vita alla perfetta simbiosi tra tecnologia e design.
I fratelli Hamann ricevono un ordine da www.arktis.de per lo sviluppo di un singolo sistema di negozi. Le soluzioni già disponibili sul mercato sono tecnologicamente e visivamente inadeguate all’epoca.
Stefan e Sebastian sviluppano un sistema di negozi che stabilisce nuovi standard in termini di tecnologia e design. Decidono di commercializzare il sistema come un prodotto standard ed è così che nasce Shopware.
Stefan Heyne, amico comune dei fratelli Hamann, entra in azienda nel 2007 come terzo membro del Consiglio di amministrazione. Grazie alla sua esperienza come professionista delle vendite, Heyne definisce le strutture per le vendite indirette in Germania e all’estero.
Il nome del prodotto diventa il nome dell’azienda. Nel 2008, i fratelli Hamann e Stefan Heyne fondano shopware AG. Dalla fondazione dell’azienda, Shopware ha registrato tassi di crescita annui del 30-40%.
The 2010s were transformative for Shopware, starting with the launch of its open-source Community Edition. Rapid growth followed, with major international expansion and the debut of Shopware 6, redefining ecommerce with enhanced flexibility and simplicity.
In autumn, Shopware brings an open source "Community Edition" to market. The company's strict belief in openness and "community-driven development" motivate the Schöppingen company to take a crucial strategic decision.
After the release of the open source version, the download figures break all records overnight and make the system known to the wider public. The trend of high annual growth rates has continued to this day – Shopware has backed the right horse.
Since actively entering the UK market in 2016, the Shopware team has worked closely with our vast ecosystem of major brands and partner agencies to adapt our software for local requirements. Having experienced a 500% growth rate over the 18 months prior to opening the London office, the new premises allows us to further establish the UK as a core market.
At the Shopware Community Day 2019, we introduced Shopware 6. The new version of the ecommerce system stands for more flexibility and less complexity. Developed according to the API-first approach, Shopware 6 is prepared for every imaginable eCommerce scenario. In the middle of the year, an additional company building, the 24-metre-high "Tower", was inaugurated due to continuous growth.
In the 2020s, Shopware accelerated its growth, adapting to new challenges and expanding its global reach. From supporting retailers through the pandemic to leading the market and introducing cutting-edge AI innovations, Shopware set new standards in ecommerce.
During the COVID-19 pandemic, Shopware offered special support for retailers to boost digital commerce in challenging times, demonstrating its commitment to supporting its user base.
First investment in over 20 years. Together with Carlyle and PayPal, Shopware receives an investment of USD 100 million.
With our e-commerce solution, we are the market leader in Germany for the first time in 2022 according to EHI Top 1000 Shops, overtaking Magento with the most shops based on Shopware.
Shopware US is founded and the US business takes off.
With the introduction of the AI Copilot, we are the first to offer this innovative implementation of artificial intelligence in the field of e-commerce platforms.
Shopware has been included in the Gartner® Magic Quadrant™ for the fourth consecutive year. Now classified as a "Visionary" for the first time, having been recognized as a "Niche Player" in the previous three years.