Shopware and Nosto release AI-driven search solution

“Shopware Deep Search powered by Nosto” now available to boost e-commerce sales

Schöppingen, February 6, 2025 - Shopware, the leading global open-source ecommerce platform, and Nosto, the Commerce Experience Platform (CXP) fuelled by customer, product, and content intelligence, have released an AI-driven search solution designed to deliver tailored shopping experiences, optimize product discovery, and enable scalable merchandising. Fully integrated into the Shopware ecosystem, Shopware Deep Search powered by Nosto provides a seamless, unified platform that simplifies operations, enhances performance, and drives customer loyalty.

Shopware and Nosto have been trusted partners for several years, delivering leading-edge solutions that empower merchants to drive engagement and increase conversions. Recognizing the critical role search plays in the success of modern ecommerce, developing an AI-driven search solution became the next logical step. Research highlights that 69% of online shoppers go straight to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience. Inefficient search experiences not only frustrate shoppers but also push them toward competitors offering more tailored solutions. Additionally, manual merchandising and fragmented tech stacks continue to limit businesses from scaling effectively.

Seamlessly Integrated AI-Driven Search

Shopware Deep Search powered by Nosto combines AI-driven personalization with seamless integration into the Shopware ecosystem. The solution dynamically tailors search results to shopper intent, using data such as customer behavior, purchase history, and product interactions to deliver hyper-relevant search experiences.

By adopting Deep Search powered by Nosto, merchants benefit from:

• Advanced personalization capabilities

  for each individual or for specific audiences, delivering hyper-relevant search experiences that drive conversions

• Built-in merchandising tools

  for driving multiple business objectives, from promoting high-margin products to demoting those with low SKU availability

• Actionable analytics

  to uncover critical insights into shopper behavior and search performance along with integrated A/B testing capabilities.

• Intelligent query processing

  and out-of-the box relevancy through advanced synonym recognition and natural language processing capabilities

• Seamless integration with Shopware

  without any front-end work required, ensuring fast time-to-value

By leveraging AI-powered contextual relevance, Deep Search ensures that shoppers can easily find the most relevant products, even within large and complex catalogs. This personalization simplifies the shopping journey, increases average order value (AOV), and fosters loyalty through repeat purchases.

“We’re thrilled that Shopware is leveraging Nosto’s technology and search expertise to bring Deep Search powered by Nosto to market. This new solution is a testament to our close relationship as well as our mutual dedication to delivering highly relevant, AI-powered shopping experiences,” says Frank Zimmerman, Global Head of Partnerships at Nosto.

Optimized for Scalability and Growth

As businesses scale, Deep Search seamlessly handles large catalogs and traffic surges while maintaining reliable performance. Its adaptability ensures merchants can grow confidently, meeting customer expectations with faster, smarter, and more intuitive search experiences.

“Shopware Deep Search powered by Nosto is a game changer for modern retailers striving to excel in the age of intelligence. By blending AI-driven personalization with seamless Shopware integration, it not only boosts efficiency but also unlocks new levels of differentiation through smart, tailored experiences. With measurable gains in conversion, average order value, and customer lifetime value, this solution underscores our commitment to equipping merchants with cutting-edge tools that drive sustainable growth and elevate the customer experience,” says Shopware Co-CEO Stefan Hamann.

Ideal for Mid-Market to Large Enterprise Retailers

Designed to meet the needs of mid-market to large enterprise retailers, Deep Search is perfect for both B2C and B2B sectors. It’s particularly suited for industries such as:

• Fashion & Apparel

• Beauty & Skincare

• Electronics

• Automotive

• DIY & Home Goods

However, its versatility makes it applicable across diverse industries, offering a robust, scalable solution for any business looking to transform its search into a powerful sales tool.

Notably, Deep Search is also preconfigured to work out-of-the-box with Shopware, minimizing implementation time and letting merchants employ it with speed and ease.

Learn More

Find out how Shopware Deep Search powered by Nosto can redefine search for your business. Visit the Deep Search landingpage.