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Digital Sales Rooms & The Sales Agent
Innovative solutions powering B2B interactions
Reinvent your e-commerce with Digital Sales Rooms and the Sales Agent. Create a modern digital sales channel, interact seamlessly with buyers, and speed up your sales cycle. Empower your team with real-time insights and unlock growth potential by enhancing customer engagement and streamlining sales processes for your B2B business.
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Felix Schmalenberger
Member of the board,
TAMARIS, WORTMANN KG
Empower your sales force
Digital Sales Rooms are virtual platforms designed to bring all sales activities into a single, digital space. They enable B2B companies to showcase products, present compelling offers, and engage customers in an interactive and visually captivating way—eliminating the need for paperwork, lengthy email chains, and on-site meetings.
With Shopware’s Digital Sales Rooms, your sales force is empowered to provide customers with a seamless, personalized shopping experience, making it easier than ever to drive engagement and close deals quickly.
Seize B2B sales opportunities
Experience a new level of digital collaboration
Create an appealing presentation in the Shopware administration and send it to a customer or a selected group of customers via email
Offer live product information, including inventory and variant data
Use Instant Listing to respond to individual needs during the presentation
Take advantage of cross- and upselling possibilities
Tailored offers simplified
Improve your customer experience
"Personalize your customer's experience by providing customized promotions and content that meet their specific needs. With the self-guided mode of Digital Sales Rooms, customers can now effortlessly browse through individual offers directly from the comfort of your online store."
Here's how it works:
Your sales team sends personalized offers to a selected group of customers in advance via a link.
Customers can access and view the offer with real-time prices at any given moment by clicking on the provided link.
Offers are automatically updated with the latest information, including prices, patterns, colors, and more.
To make the process even smoother, customers can complete the checkout process directly from the listing in your ecommerce platform.
Personal consultation
Do you have specific questions or requirements? Let’s talk! We look forward to discussing your business goals.
Product demo
Let us take you into the heart and soul of Shopware. Explore, ask questions, and find out how we can help elevate your business.
Digital Sales Rooms feature overview
Quote Management
Enables customers to request quotes for items in their cart, notifying sales reps to send personalized offers via email.
Discounts
Sales reps can now offer real-time discounts to customers during digital meetings. Discounts can be applied to selected products or entire shopping carts, allowing you to impress customers and boost your sales!
Product Instant Listing
You can expand product presentations in real time by adding new products based on customer requirements.
Real-Time Insights
Sales reps can view which products customers are currently engaging with and their order history, allowing for immediate interaction based on their interests.
Direct Appointment Bookings
Customers can schedule appointments directly from received product catalogs in self-guided sessions.
Customer Inquiries
Allows customers to send questions directly to sales reps during self-guided sessions.
Screen Sharing
Facilitates closer collaboration with customers for a seamless, interactive consultation experience.
Cloud-Based Digital Sales Rooms
Shopware SaaS users can leverage Digital Sales Rooms to provide enhanced interactive shopping experiences.
Participant Management and Scheduling
Streamlines management of attendees and appointment scheduling.
Benefits of Digital Sales Rooms in a nutshell
Increased engagement and conversion
Personalized video assistants increase an interactive and customized shopping experience.
Customized pricing and recommendations
Offer personalized pricing and suggestions based on customer needs to close the sale faster.
Optimized cost and time efficiency
Replace personal on-site consulting with video consulting and save your sales team time, effort, and travel costs.
Seamless integration
Integrate Digital Sales Rooms seamlessly into your online store for a more convenient customer experience.
Modernized sales approach
Streamline your B2B sales process by replacing outdated PDF offers and print catalogs to save printing and distribution resources.
Targeted advice and reduced returns
Deliver highly targeted advice to minimize shopping cart abandonment and returns while increasing customer satisfaction and loyalty.
Meet the Sales Agent
As B2B customer needs evolve, Shopware's Sales Agent and Digital Sales Rooms (DSR) provide innovative tools that enhance efficiency and customer experience. Designed to streamline sales processes, the Sales Agent optimizes resources, integrates seamlessly with CRMs, and transforms digital interactions to meet today's customer-driven market demands.
Current Sales Agent feature overview
Secure access for sales representatives through a dedicated portal, with account management via the backend.
View all customers, access detailed profiles, and manage assignments efficiently. Adjustments can be made in the backend for clarity.
Create and manage orders on behalf of customers with detailed information available—all from one platform.
Future Outlook: An All-in-One Sales Platform
Our vision is to fully integrate the Sales Agent into the Digital Sales Room, creating a unified platform. The future Sales Agent Admin will include key features like Quote Management and Shopping Lists from our B2B Components to offer a more tailored sales experience.
With DSR integrated, agents can schedule meetings and create personalized catalogs that customers can view in guided sessions or explore independently—all from the Admin Area. This integration provides a dynamic, interactive experience that meets the fast-evolving demands of B2B sales.
Together, the Sales Agent and Digital Sales Room will create an efficient solution that strengthens customer connections and drives sustainable growth.
Digital Sales Rooms in action with Wortmann's brand
The Wortmann Group, known for its versatile brands like Tamaris, Marco Tozzi, s.Oliver, and many more, is one of the largest shoe production and distribution companies in Europe and is considered the market leader for fashionable women's shoes.
Interview
Learn how Tamaris combines efficiency and customer-centricity to overcome challenges such as increasing the number of customers served per salesperson. Discover in this interview how Tamaris revolutionizes its B2B sales strategy through personalized guidance and interactive shopping experiences and which use cases the feature Digital Sales Rooms is utilized for.
To the full interview
¹Source = McKinsey
Got questions about Digital Sales Rooms or the Sales Agent? We’ve got answers!
How does the Sales Agent integrate with my existing CRM?
The Sales Agent seamlessly integrates with your CRM, consolidating all customer interactions and order details into one intuitive dashboard for more efficient workflows.
Can I use the Sales Agent to place orders on behalf of customers?
Yes, sales representatives can create and manage customer orders directly within the Sales Agent platform, streamlining the ordering process and enhancing customer satisfaction.
How does the Digital Sales Room improve customer engagement?
By enabling real-time interaction through screensharing, guided product consultations, and document reviews, the Digital Sales Room fosters a more engaging, collaborative experience that builds stronger customer relationships.
What plan do I need to access Digital Sales Rooms and the Sales Agent?
Access to Digital Sales Rooms (DSR) and the Sales Agent features is determined by your selected Shopware plan. DSR is available starting from the Beyond plan, while the Sales Agent is included from the Evolve plan. Contact our sales team to learn more about availability and find the best plan for your business needs.
How do I integrate the Sales Agent into my Shopware environment?
To set up the Sales Agent in your Shopware environment, you'll need a developer’s help, as the tool relies on Shopware Frontends and Nuxt. The source code for the Sales Agent is housed in a private repository within Shopware's external GitLab organization. Find out more information here.
