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GO HEADLESS AND LEAD THE WAY!

There are no limits to your imagination

The separation of frontend and backend does not only mean maximum flexibility for you. But rather the possibility to offer your customers outstanding shopping experiences - across all digital touchpoints. Discover the possibilities of Shopware 6 as a headless store system now.

A collage shows various aspects of modern web technology: a laptop with an open code editor and a Shopware mug, a person holding a smartphone with a shopping app and a tablet being used for online shopping. The terms 'open source', 'headless', 'API-native' and 'composable' highlight the key features."

What exactly is Headless Commerce?

Headless Commerce separates backend and frontend. While the frontend operates independently, essential connections to the system stay intact solely through the API. Thus, your bundled backend processes smoothly continue when frontend changes are made.

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This architecture offers the utmost flexibility and agility for all your online business operations. You can swiftly integrate and test new connections, interfaces, and touchpoints, without disrupting your core business. Use this advantage to sustain innovation in a rapidly evolving ecommerce landscape, engage in present and future business models, and secure long-term success.

Diagram shows the connection between backend and frontend via a central API. Backend processes such as data processing and user management are shown on the left, while frontend elements such as the user interface and ecommerce functions are shown on the right.

Simply & quickly. Now and in the future

Bring innovative customer experience to life

Break the boundaries of traditional ecommerce: in a world in which you can encourage your customers to shop via a wide variety of devices and channels – from mobile apps, chatbots, social media, voice assistants to cars and other articles of daily use that are linked to the “Internet of Things” (IoT), to virtual and augmented reality and every new technology that we will encounter in the future. Make every experience you can imagine into a reality. Use the flexibility and power of innovation of the headless approach to inspire your customers and create an unbelievable shopping experience.

OPEN SOURCE AND HEADLESS COMMERCE

Two philosophies, one goal: fulfilling your visions

Pooled knowledge enables the right solutions to be developed more quickly and ensures stability and reliability. This is what open commerce is based on. In combination with a headless platform that is as open as its code, it is easy to combine and integrate the results of a variety of experts. You can achieve your visions in this way – with no limitations, and no lock-ins or unnecessary loss of time. This speeds up your power of innovation and your potential for growth is endless. The future belongs to you!

IDC MarketScape

Shopware Named "Leader" in 2024 IDC MarketScape for Headless Commerce

Shopware has been recognized as a "Leader" in the IDC MarketScape: Worldwide Headless Digital Commerce Applications for Midmarket Growth 2024 Vendor Assessment, marking our third acknowledgment by IDC. This accolade highlights Shopware as a top-tier platform among 27 vendors in the headless commerce sector, particularly for mid-market growth.

Benefits for your business

These are the advantages

Maximum flexibility and innovation

Build your API-first headless infrastructure without being tied to any provider. You can integrate components as and when you need them, and consequently respond to market trends with flexibility and speed.

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Maximum performance und scalability

A Headless Commerce solution offers you the possibility to separate frontend and backend from each other. By breaking this link, you can scale frontend and backend individually and reduce performance losses.

Professional content management

Take your customer experience to the next level by implementing a headless CMS with an API-first infrastructure. Benefit immediately from personalising your content and product pages, or by running sales campaigns without having to make any changes to your admin backend.

Seamless omnichannel commerce

Greatly enhance your brand awareness with seamless shopping experiences! The integration of different sales channels allows you to reach your clients across all touch points of their customer journey.

A person is holding a smartphone and taking a photo of a product. Icons for the product catalog, shopping cart and payment options are arranged around the central image, representing various aspects of e-commerce.

Best of Breed with Shopware 6

Shopware 6 is designed for headless commerce, allowing you to deliver customer experiences anytime, anywhere, and on any device. Our API-first approach ensures flexibility, supporting features like storytelling, social shopping, virtual showrooms, advanced filters, and product configurations. This empowers you to inspire your customers while remaining provider-independent. Our open commerce philosophy lets you evolve your system landscape using cutting-edge community technologies, without limitations.

To our technology partners

Heading for the future with Headless Commerce

Ecommerce is changing and online retailers are facing increasingly complex challenges. The architecture on which the online platform is based also plays a crucial role in professionalization. Find out everything about the headless commerce approach and for whom it is useful in our whitepaper.