The transition challenge
Initially, LURCH was content with its online shop built on Shopware 5. Over time, however, the company's needs evolved due to various factors:
Enhanced security and usability: As the product portfolio grew, the need for improved security and user-friendliness became crucial
Mobile optimization and rich content: The store needed to be optimized for mobile devices and equipped with comprehensive content to provide the best shopping experience and foster customer loyalty
Increased visibility: Improvements were necessary for the store’s visibility in search results and on social media platforms
Content management efficiency: There was a need to reduce the time required to create and edit content like landing pages, guides, and recipes to increase staff productivity
Given these challenges, LURCH decided on a relaunch. The company required a sophisticated ecommerce solution that could not only enhance the user experience, mobile responsiveness, and overall performance of its online shop but also improve the presentation of the LURCH recipe portal and enable a more appealing design. Shopware 6, an upgrade from Shopware 5, emerged as the ideal choice.
A representative from LURCH shared: “Having relied on Shopware 5 for many years, we naturally gravitated towards upgrading due to the system's intuitive usability. Any initial reservations were dispelled after our service provider demonstrated the capabilities of the new version.”
LURCH 2.0: A seamless migration from Shopware 5 to Shopware 6
The transition from Shopware 5 to Shopware 6 was completed flawlessly, thanks to the expertise of WEBneo. The integration of the company's inventory management system and the seamless transfer of the product assortment to Shopware 6 were also handled smoothly. Moreover, the intuitive nature of Shopware 6 means that its operation is largely self-explanatory, providing ease of use. Whenever questions arise, the LURCH team has immediate access to support and can consult the Shopware FAQs for quick solutions.
Moreover, the intuitive and state-of-the-art shop system brings numerous benefits for LURCH, including:
More streamlined user interface
Adaptive, responsive layouts
Significant enhancement in shop performance
Thorough reorganization of product categories
Improved design and visualization of products
Reduction in the time needed for content creation, achieving up to 50% time savings
Easier management of multilingual settings
Within less than a year of its online shop's relaunch, LURCH is already experiencing substantial gains. The shop's user-friendly interface and cutting-edge features have boosted the conversion rate by 11% and increased revenue by 23%. Additionally, the average cart value has seen a 5% increase. The new LURCH store also markedly improved its visibility in search results by 69%. Thanks to the faster loading times, the user experience and website efficiency have been significantly enhanced, leading to a 14% reduction in bounce rate.
With the deployment of Shopware 6, LURCH has crafted a forward-looking and sustainable online shop, readying the company to meet future challenges. Yet, the relaunch is not the conclusion of LURCH's journey; it signifies a fresh start. The upgraded online shop is part of a broader strategy to not only expand LURCH’s range of products and recipes but also to enhance its advisory content and refine both its technical and content-based SEO.
Jens Hufnagel Head of IT / Organization from LURCH is pleased with the results of this initiative: "The relaunch has profoundly impacted our business. The implementation of Shopware 6 features, coupled with a design developed alongside our service provider, has markedly improved our brand presentation. The shop now appears more professional, and our product displays have been significantly enhanced. This investment in our ecommerce platform has proven to be highly profitable for our company."
