the Flow Builder

More flexibility. More automation. More business!

The Flow Builder allows you to define and automate highly individual business processes all in one place, without having to write a single line of code. Create flows to perform specific tasks, and let business events trigger your pre-defined course of actions. Benefit from faster reaction times, more flexibility and more control over your business operations.

A workflow diagram that demonstrates the flow builder, shows a trigger that starts when the order enters the "Order delivery" state. The first action is sending an email with a "Shipping confirmation" template. After a delay of 7 days, the system sends another email using the "Product review" template. The flow connects these actions in sequence.

Boost your business potential

Ecommerce automation using Flow Builder empowers tailored responses to business triggers, whether they originate from Shopware or third-party apps.

Ideal for intricate business models, such as diverse or customizable product offerings, global customer segments, or streamlining workflows with staff and suppliers.

Shopware's Flow Builder allows you to shape your business model to your preferences, avoiding constraints and enabling scalable growth for ambitious ideas.

E-commerce Automation Benefits

Always one step ahead

The future of ecommerce automation is here! At Shopware we're always at the forefront of developing the most innovative features that allow you to run your business as efficiently and effectively as possible. And of course, the Flow Builder is no exception!

Time-saving mastery

Achieve more in less time. Simplify even complex business procedures and modify workflows according to your wishes and unique requirements.

Endless possibilities

Explore new territory. Using the Flow Builder in combination with the Rule Builder offers infinite possibilities to automate business processes without writing code.

Customized and control

You're in control. Design your system infrastructure to suit your requirements. Create workflows that have multiple conditions, resulting in individual and variable actions.

Agile scalability

Whether B2C, B2B or D2C – the Flow Builder easily adapts to your current business model, and yet you always remain flexible to pivot and scale your business.

Three Shopware product options: Rise, Beyond, and Evolve. Each is connected visually through dashed lines and accompanied by images. "Rise" is linked to a woman smiling while looking at her phone, "Beyond" shows a man working on a laptop, and "Evolve" is represented by a person holding a smartphone. Each product is placed within its context, likely representing different stages or types of digital commerce tools.

What are the technical requirements?

The Flow Builder is included in all Shopware 6 plans, but webhooks are exclusive to Shopware Evolve and Beyond. These webhooks enable seamless integration with third-party systems for advanced automation.

Shopware Evolve and Beyond offer the most extensive flow options without coding, granting maximum flexibility and control over your business operations.

And we're not done! We're constantly enhancing the Flow Builder based on your feedback. Our aim is to simplify your life and boost your business success. Shopware is made for you! 💙

Blog: quote-large-matthias-friedmann-2xzegm0VxtjkgWr

Matthias Friedmann

Product Owner, shopware AG

Ecommerce automation examples:

How to leverage the Flow Builder.

Thanks to Shopware's open commerce platform and our global developer community, you benefit from infinite possibilities to extend the functionalities of the Flow Builder further.

Icon of a person in the center with three circles connected below via dotted lines, representing a network or organizational structure.

Tag-based categorization

Segment customers and orders into specific categories through tags.

The icon of three squares on the left, each with different internal patterns (diagonal lines, vertical bars, and horizontal bars), connected by dotted lines to three circles on the right. This likely represents a process or flow where different inputs or categories are being mapped to corresponding outputs.

Customized messaging

Create individual emails according to your tags and categories.

A hand points upward towards a price tag and a dollar symbol, indicating an action related to pricing or payments

Document creation

Generate invoices, customer surveys and other documents.

An "API" label is centrally placed inside a diamond shape, connected to multiple circles with dotted lines, symbolizing integration or communication between systems via APIs.

API integration

Send data to API-based third-party systems with webhooks.

A blue-lined icon with a paper plane

Order management

Set the order status. Customise order and payment procedures.

An icon displaying a delivery truck with arrows pointing to and from a calendar.

Custom delivery options

Offer custom delivery options to automate and streamline your shipping process.

The Icon shows connected geometric shapes (circle, triangle, square) with arrows and a coding symbol.

Supplier interaction

Define workflows to simplify interactions with your suppliers.

An outline of a person in the centre, surrounded by two circular arrows.

Internal communication

Automate internal business communication.

 A square with a small dot in the top right corner, surrounded by two circular arrows.

Event-based notifications

Alert your staff automatically if a certain event has been triggered.

A man with glasses is wearing a Shopware t-shirt. The text "MATTHIAS FRIEDMANN The Flow Builder in action" is displayed on a blue banner to the left, along with the Shopware logo.

Flow Builder in action

Watch Matthias Friedmann, Product Owner at Shopware, present the Flow Builder on the Shopware Community Day 2021.

A blue and white banner promoting Shopware's Flow Builder tool, featuring the text "Automate your business processes in a few steps with no code," along with a visual of the Flow Builder interface and a play button indicating video content.

Designed to give you in-depth Flow Builder knowledge

Learn how to optimise your daily business operations with the Flow Builder.

A central image of a smiling woman in a pink shirt is surrounded by smaller images of people and interface elements on a blue gradient background. The surrounding images depict individuals using devices or interacting with the Shopware interface, including a product layout creation tool.

Got questions?

Request your personal consultation or Shopware demo. Tell us what you need, and we’ll make it happen.

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