Your business. On your terms!

Define your own rules, remain flexible, and adapt to changing market conditions fast. The Rule Builder is your central control unit to streamline and optimize your customer-oriented business operations at the highest level. No code needed!

A person using a smartphone to browse an online store with sunglasses displayed. The screen shows a product page, while a laptop in the background has the same store's homepage open. Text bubbles point out that the user is a "VIP Customer," has a "Shopping cart value 300€," and is eligible for a "10% discount." A small image of sunglasses is displayed with a "10% VIP customer discount" label. The background contains soft abstract shapes in blue and green tones.

Set your own rules

Digital commerce is constantly evolving, and so are your business needs. Maybe you're expanding your product range, entering new markets, or looking to engage your B2B or B2C customers more effectively. No matter how ambitious your business goals are, you need a flexible ecommerce solution that allows you to scale your business.

A built-in feature of Shopware, the Rule Builder allows you to effortlessly set up highly customized business processes. By defining your own rules based on conditions, you can plan strategic actions and automate daily workflows. This allows you to focus your time and attention on your most valuable resources.

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How does the Rule Builder work?

Shape your ecommerce software to suit your business, not the other way around. The Rule Builder allows for utmost flexibility and works for all business models, whether B2C, B2B or D2C.

A dropdown menu within a user interface displaying various options under "Conditions." The options available in the dropdown include "Date range," "Time range," "Count of orders," "Sales Channel," "Currency," "Language," and "Billing country."

Simplify and automate time-consuming workflows without touching a single line of code. At present you’ll find over 50 conditions in your settings to create individual rules. They consist of at least one condition, but can also contain several conditions and sub-conditions. By linking these with each other, you'll automate even the most intricate business operations.

Shipment

Offer different delivery options and automatically calculate shipping costs by managing conditions such as country, region, postcode, package weight, customer status, and many more. This allows you to optimize the customer journey from first contact to smooth and fast delivery.

Payment

Whether invoice, credit card, installment plan or choice of payment system such as PayPal – choose under which conditions different payment options are available to your customers and eliminate any risk of missed or delayed payments.

Pricing

Display different prices on your product pages based on location, currency, customer status, and order quantity. Offer separate price catalogues for your B2C and B2B clients. You can even set different prices for specific days and times, such as weekend-only prices.

Content

Use CMS rules to precisely control the visibility of pages and content blocks in your storefront. Ideal for regional campaigns or private shopping pages for business clients. Intuitive configuration, no coding required. Available in Shopware Evolve and Shopware Beyond.

Promotions

Prepare and plan marketing promotions based on the Rule Builder’s conditions and sub-conditions such as date, customer status, customer tag, sales channel, shopping cart value, stock level, and many more.

The Flow Builder

Combine the Rule Builder’s conditions with the Flow Builder to gain maximum flexibility and advanced configuration options when automating your business operations. Please visit the Flow Builder page for further details.

Hendrik Schmidtpott

BIOMARIS

What are the technical requirements?

We make ecommerce effortless! Whether cloud or self-hosted, the Rule Builder is a standard feature in all Shopware plans. But of course, we’re not stopping there! Shopware offers you highly flexible ecommerce solutions, built by our open source community and designed for the fast-paced world of digital commerce. For you, this means the sky’s the limit, really!

Three scenes: a woman using a tablet, a hand interacting with a business dashboard on a laptop, and two people collaborating over a laptop screen, discussing its contents.

We’re continuously extending the Rule Builder’s functionalities according to the latest market requirements. But if you have any further demands, you’ll find expert developers in the Shopware community to evolve your ecommerce site according to your wishes. For further information, please see the Shopware docs for developers.