The Shopping Experiences

Stand out with an unforgettable brand experience

ArmedAngels online shop, selling clothes

Miss Pompadour online shop, selling paint

The impeccable integration of content and commerce

Transform your storefront from a mere digital sales channel into a captivating brand adventure. Let your content do the talking and sell your products. Design a stage that expresses your corporate identity and connects with customers on a profound level and at every touchpoint.

Superior digital merchandising

Shape the customer journey by fully utilizing your commerce data. Boost order volume and order value with Shopware’s integrated CMS.

Ready to go and easy to use

No coding, no design skills. Drag and drop your layout with fully responsive, predefined blocks. Intuitive, flexible and highly customizable.

Customer engagement and brand loyalty

Whether B2C or B2B, gain recognition across all sales channels and convert customers into loyal fans of your business.

The ultimate customer experience guide

We support your digital commerce success with invaluable information and the latest research.

Download the free guide

Got questions?

Request your personal consultation or Shopware demo. Tell us what you need, and we’ll make it happen.

The new standard in digital commerce

Digital commerce has seen an exponential growth in recent years, not least accelerated by the global pandemic. Online shopping is growing stronger and more progressive in every respect. Simultaneously your competition is growing stronger and fiercer.

How do you stand out? Why should customers choose you and not your competition? What is it that makes your products and services unique? How do you communicate your USP?

In a digital age where people have more choice than ever, what they truly seek is authenticity, connection, and the opportunity to engage with, and become part of, a comprehensive brand experience.

Shopping Experience feature is shown in Shopware. In the middle are two summery images with the text "Fresh ideas for hot summer days". The settings tool for the feature is on the right-hand side.

Customer loyalty

Increased revenue

Reduced costs

Brand recognition

Inspire. Connect. Rise up!

Every buying decision is an emotional decision. That goes for B2B as much as for B2C. Create animating content to add value and highlight your products' benefits. Stir up atmosphere and elicit an emotional response. By voicing your brand personality and what your business stands for with a goal-oriented content strategy, you gain trust and credibility. You build a rapport with customers that goes way beyond the brief moments of a single purchase.

Always placing the user experience front and center in the development of our products, Shopware has been a pioneer of storytelling in digital commerce. The Shopping Experiences is a core feature of our innovative CMS that aligns content and commerce into one congruent strategy.

The Shopping Experiences: Key functionalities

Shopping Experiences is an intrinsic feature of our core integrated CMS – ready to go, whether cloud or self-hosted. Design awe-inspiring content throughout your online store, from landing pages to product and listing pages. Effortless and fast. Polished and intuitive. Any device, any time, anywhere in the world.

Drag and drop

Design your page layout with drag and drop and fully responsive, predefined blocks – no coding or design skills required. Intuitive, flexible, and highly customizable.

Quick view

Keep customers browsing. Enable quick view to display relevant product details whilst letting the customer stay engaged and on the page.

Rule-based visibility

Create individual content and targeted customer journeys. Determine which content you show to specific target groups at specific times.

Create and reinforce trust in your business with a consistent visual brand ID. The CMS works intuitively with our premium themes.

Speed up your workflows by assigning one layout to several pages and loading content automatically with data mapping.

Structure your page layout into organized sections to help customers find the content and products they are searching for.

Use the Form Builder to create individual forms in accordance with your brand ID, such as newsletter and contact forms.

Define which content blocks are visible for targeted customers with the Rule Builder, for example promo banners for first-time buyers.

Customize your content and UX design further with Shopware’s headless CMS and the easy integration of apps from the Shopware Store.

Open source and dev friendly! Extend the CMS according to your needs and design individual content elements for a consistent corporate design.

'Use Shopware Publisher to work collaboratively with your team – from anywhere in the world. Maximize content output and reach more customers.'

Be at the forefront of digital commerce innovation! Offer outstanding customer experiences with Digital Sales Rooms.

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We're here for you

Got complex requirements or wildly ambitious plans? Let’s talk! Our specialized partner network /en/partner/agencies/

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Brand experience at its best

This is how you do storytelling in digital commerce!

Watch the video

Shopware TV

Want more inspiration? Head over to Shopware TV and watch the entire Spotlight series! Dive deep into the universe of the daring personalities who stand behind some of the most inspiring brands.

Watch more on Shopware TV

Marie Reckendrees

Product Manager at Shopware