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Discover how Gally's innovative tool redefines ecommerce efficiency and customer satisfaction, and find out more about Gally's powerful features and the seamless integration with your Shopware store.
Gally: The next-generation tool for advanced ecommerce
Gally is an advanced Searchandising Engine designed to meet the demands of modern ecommerce platforms. With its API-first approach, Gally seamlessly integrates into existing systems and supports MACH standards. Gally's adaptability allows flexible use in Composable Commerce, meeting specific business needs.
From search to sale: The benefits of an enhanced ecommerce search engine
An effective search engine is the key to driving sales on any ecommerce site. It's all about helping visitors quickly find exactly what they're looking for based on their unique needs and preferences. In order to drive those sales, your search engine needs to be top-notch – efficient, relevant, and easy to use. Here's how to make it happen:
Data quality: First and foremost, ensure that your search engine's data is current, comprehensive, and consistent. This will help to reduce errors and ensure reliable results.
Query analysis: Delve into what users are really looking for. Understand their intentions and preferences by analyzing keywords. This includes tackling synonyms, typos, and common phrases.
Relevance of results: Rank search results based on their relevance. Consider factors such as popularity, availability, price, and location. Include filters and suggestions to help users refine their searches.
User interface design: Create a user interface that's not only easy on the eyes but also intuitive and straightforward to navigate. Features such as query modification, easy backtracking, and product comparison are a must.
Personalized results: Provide the most tailored results possible. Aim to meet users' needs quickly and efficiently with personalized recommendations.
With these elements in place, your search engine won't just be a tool – it will be a cornerstone of your ecommerce strategy.
The benefits of Gally for your Shopware store
Discover the transformative benefits of integrating Gally into your Shopware store. From improving site search to streamlining customer navigation, Gally offers innovative features that align with your business strategies and simplify your searchandising.
Improve your site search
Customers often don't use the "perfect" keywords in their searches, leading to mismatches with your catalog. This is where Gally steps in with a customizable thesaurus feature that improves search engine results to truly match what your customers are looking for. This tool is a game changer when it comes to handling various customer queries, from typos to synonyms.
Promote products according to your business strategy
Occasionally, you may want to draw attention to certain products, such as those that are overstocked, undervalued, or more profitable. You can do this by aligning your product promotions with your sales or marketing strategy. With the product boosts feature, you can create boosts based on product attributes that affect the scoring and ranking of products in search results. You can easily manage your boosts and change them as often as desired:
Target them to specific queries or time periods.
Tailor them to specific needs or campaigns.
Best of all, you can preview the impact of your boosts before you apply them to ensure that they are truly aligned with your business goals.
Streamline customer navigation
Customers want to be able to quickly find the perfect product for their needs when they visit your website. However, with a large and diverse catalog, browsing hundreds of options without guidance can be overwhelming and frustrating. That's why filters are essential to improving the customer experience. Filters allow customers to refine their search results based on specific attributes such as color, size, brand, etc. This eliminates irrelevant products and only displays those matching the customer's preferences. As a result, filters save time and improve the navigation experience.
With Gally, you can customize all your filters globally and for each category in your store. This allows you to create a customized user experience and ensure your customers find exactly what they're searching for.
Hassle-free installation
Getting Gally ready for your agency is a breeze. You don't need any technical skills or complicated steps. Just connect your catalog from your Shopware store to Gally in a matter of minutes. Afterward, you can access the Gally back office and start designing your merchandising rules. You can customize your filters, banners, recommendations, and more to create the best shopping experience for your customers.
Need help? Gally is here for you!
Gally's comprehensive user guide is available for quick assistance with any questions you may have. If you need further support, the dedicated Gally product team is always at your service. Don't hesitate to reach out!
