SOWHAT! - the Unite+ Agency

We combine commerce, data, and AI to create experiences that perform and last.

We build more than just state-of-the-art Shopware stores—we develop agent-enabled commerce structures based on Shopware that seamlessly connect target groups, brands, and machines. Whether headless, customized storefront, or multi-channel solution with connections to OMS, ERP, WaWi, CRM, PIM, social shopping, recommendation, and marketplace engines. 
At our locations in Berlin and Cologne, over 40 employees work closely together to seamlessly weave your digital strategy and state-of-the-art technology. High-performance, scalable, stable, and geared toward future growth.
How we work together is also particularly important to us: We believe in clear communication, short paths, and genuine partnership—from the concept phase to ongoing support. Our customers are part of the project, not just clients.And they remain so - because they know that we always stay on the ball, think ahead, and continue driving the business forward.
SOWHAT! is more than a service provider. We are your sparring partner, your technology companion—and your direct line to a commerce system that not only works, but grows with you.