Shopware product roadmap

We will introduce a redesigned, premium checkout to increase conversion rates and deliver a smoother buying journey. It will be offered as an additional checkout option running alongside the existing Shopware checkout. Improved usability and streamlined flows provide a polished default experience out of the box.

The current document generation logic (e.g. invoices, delivery notes, credit notes, etc.) has grown increasingly complex and difficult to extend. This epic aims to refactor the document generation architecture to improve maintainability, reduce technical debt, and provide a clear, extensible structure for both internal teams and third-party developers.

Clear control over pricing authority enables EU merchants to apply uniform net prices across countries while correctly applying local VAT. This reduces compliance risk in cross-border B2C sales.

Enable AI agents to interact directly with your storefront using WebMCP. This allows supported AI experiences to understand available storefront actions, explore products, and assist shoppers with actions such as adding products to their cart, while the merchant stays in control of which interactions are available.

Name, Lastname should not be mandatory, when the customer is of type “commercial”

• Having a new Role in the Storefront “Sales Representative”
• Allow sales employees to choose the sales channel in which they want to log in as that customer.
• Sales Representative has its own Dashboard (Customer Account) after log in
• Can act as a customer (that is assigned to him)

Connect your Shopware storefront to your customers' e-procurement systems (SAP Ariba and other OCI-compatible platforms). Buyers browse their account-specific catalog and negotiated pricing from within their own procurement workflow, then transfer the cart back for approval, making your shop a viable supplier for enterprise accounts.

We aim to offer merchants and their customers the ability to split a single order into multiple shipments - both during checkout and afterward, while still being logically linked to the same order. The feature enhances flexibility and improves the customer experience by providing more customized shipping options.

Introduce Fixed Bundles (Product Sets) that present a predefined set of items as one product with a single SKU, while still supporting variant adjustments and full product detail requirements. The bundle is shown as one SKU on the frontend and in integration flows, yet can optionally break down into component SKUs for ERP or inventory purposes.

Turn your two dimensional product photos into something your shoppers can interact with. This will add the possibility to convert simple product images into a web-ready 3D file.

To support compliance with EU AI Act transparency requirements, this is introducing native capabilities to label and track AI-generated images. The media pipeline automatically preserves machine-readable provenance markers, such as C2PA metadata and imperceptible watermarks, across all native AI features and derivative image processing like thumbnails. Additionally, this will add a possibility for easy configurable storefront disclosures to transparently display AI content notices to shoppers.

With this capability, you can upload files and media—such as CSV spreadsheets, product lists, or images—directly into your Copilot conversations. Copilot reads the uploaded data and instantly uses it to execute bulk actions, like mass price updates or catalog adjustments. This eliminates tedious manual data entry and makes multi-item updates fast and error-free.

This enables Copilot to understand exactly where you are in the Shopware Admin and what content you are currently viewing. You can simply refer to 'this product', 'this order', or 'this page' without repeating details, and Copilot will know precisely what you mean. This creates a much faster, more natural, and deeply integrated assistant experience.

With shop-specific profiles, you can provide Copilot with durable context about your individual storefront's brand identity, target audience or business goals. Copilot automatically tailors its answers, suggestions, and generated content to match each shop's unique voice and setup. This ensures brand-consistent, highly relevant assistance across all your multi-shop environments.