Business-critical commerce for B2B

Grow your way in B2B commerce

As a B2B merchant, you understand the importance of streamlining your business operations and delivering exceptional service to your customers.

Shopware helps B2B merchants grow into new brands, countries, channels, and customer expectations, without disrupting day-to-day operations. Built for large assortments, real-world pricing, and integration-heavy environments, it gives you the freedom to grow your way, on one open-source core you always control.

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B2B Ecommerce Compass 2026

The B2B Ecommerce Compass 2026 is a concise guide for companies looking to future-proof their digital sales. It shows why real progress in B2B commerce depends on digital maturity, stable architectures, and consistent data – not isolated features. The report focuses on scalability, automation, and the shift toward Intelligent and Agentic Commerce as a response to rising customer expectations and increasingly complex system landscapes.

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Forrester names Shopware as a Strong Performer

The Forrester Wave™: Commerce Solutions, Q3 2026 highlights Shopware's strong core commerce functionality as a "best fit" for B2B organizations.

“Shopware demonstrates strength in post-purchase customer support, enabling nontechnical practitioners to configure transactional messages across both email and SMS. It also performs well in both B2B pricing and B2B selling and quoting, reflecting its longstanding commitment to B2B use cases. Its strength in B2B2C selling further support extended B2B requirements.”

We know the challenges of B2B commerce

Teams are under pressure to grow digital revenue while protecting margin. Rising sales costs make traditional 1:1 selling unsustainable, while growing catalogs, multi-brand and multi-country operations, and brittle integrations can slow launches and increase errors.

Shopware's B2B experience, extensive native capabilities and integration readiness helps you rise to the markets current needs.

Recognize these B2B growth pains?

Let's work together to address them. Get in touch.

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Why B2B professionalization with Shopware pays off

Shopware's extensive and customizable B2B features empower you to accelerate and optimize your company's digital transformation while prioritizing your unique business needs. This includes streamlining and automating processes as well as seamlessly integrating with your existing system landscape.

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Seamless integration of your existing ERP, CRM, PIM or BI etc.

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Customized product catalogue

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Support for multilingualism and international standards

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Automated workflows

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Rights- and role management

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Customer-specific pricing

We’re here for you

Do you have complex requirements or wildly ambitious plans? Let’s talk! Request your personal consultation or Shopware demo today.

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B2B Components

Shopware B2B Components have been diligently developed to automate and facilitate the complex business operations that are common in today’s B2B sector. It is the administrative backbone of your business, designed in close cooperation with our expert partner network and experienced customers. The powerful B2B framework enables smooth business interactions, with extensive capabilities available natively.

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B2B and D2C in one place

Are you looking to streamline your sales channels? With Shopware, you can easily integrate both B2B and B2C commerce onto a single platform. By unifying your sales channels, you not only stand out from your competitors, but you can also unlock your full potential. With a centralized system, you can manage orders, inventory, and customer data more efficiently, saving you time and resources.

Learn how Stabilo implemented its B2C business with Shopware in our case study.

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B2B Ecommerce Compass 2026

The B2B Ecommerce Compass 2026 provides a grounded reality check and clear guidance for B2B decision-makers:

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