Grow your way. Sell better with commerce built for Home, Living & DIY
Home, Living and DIY shoppers are discovering and buying across more channels than ever — social feeds, AI-driven search, marketplaces, and in-store. Merchants running fragmented, desktop-first experiences are losing ground fast.
Shopware delivers a flexible commerce foundation built for large assortments, rich content, and seamless omnichannel experiences — so you can reach shoppers wherever they are, and turn discovery into loyalty.
Reach more. Retain more. Grow faster.
Reach more. Retain more. Grow faster.
Meet home shoppers wherever they find their design inspiration, deliver seamless online and in-store experiences, and protect margin with better product content and fewer returns.
Social and AI discoverability
Meet home shoppers wherever they discover — turn social, marketplace, and AI-driven channels into shoppable storefronts from one commerce layer.
Unified omnichannel fulfilment
Connect online and in-store on one core, so customers can research, reserve, and collect seamlessly — and let bigger baskets follow.
Scale sales & lower returns
Large, configurable home catalogs and high return rates put real pressure on margin. Shopware scales complex assortments accurately and uses richer content to cut returns.
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
B2B Capabilities your customers expect – natively
B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Rule- and Flow-builders enable flexible, no-code automation, saving an average of 4 hours per week.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Get a dedicated account manager. One you’ll actually know by name.
Frequently asked questions
Can Shopware handle large, complex product catalogues?
Yes. Shopware is built for large assortments with high variant complexity — including configurable products, rich visual content, and accurate technical specifications to drive conversion and reduce returns.
How does Shopware help B2C merchants sell across more channels without increasing complexity?
Shopware's open-source, API-first architecture makes it straightforward to connect new sales channels — whether that's social commerce, marketplaces, or in-store — all managed from a single backend, without duplicating effort or losing consistency.
How does Shopware reduce return rates?
Shopware supports product configurators, rich visual content, 3D and AR visualisation, and accurate specifications — helping customers make confident purchase decisions and reducing costly returns on furniture and large items.
How does Shopware handle peak trading periods like Black Friday or seasonal sales?
Shopware PaaS delivers 99.99%² uptime with merchants handling over 4,000 orders per minute, ensuring your store stays fast and reliable when demand is at its highest — protecting revenue and customer experience when it matters most.
Commerce that understands Home, Living & DIY
Flexible architecture designed for growth, connectivity, and freedom.
