Shopware Multichannel Connect
Where Community, Culture, and Commerce converge

Danke for making Shoptoberfest 2024 such a huge success!

Stay tuned for updates about Shoptoberfest 2025 - we'll announce details shortly!

Revisit Shoptoberfest 2024

Check out this cool video capturing the spirit of Shoptoberfest.

What is Shoptoberfest?

Shoptoberfest is not just another conference.

It's a new type of ecommerce event!

  • No boring speeches.​

  • No "words from our sponsors."​

  • No pointless panels.​

  • No commercials.​

Experience 8 TED talks from your fellow merchants, enjoy German food & an all-day open bar with beer and other beverages, play Oktoberfest games, win amazing prizes, and podcast live from the event!

2024 Shoptoberfest Sponsors

We're deeply grateful for the support from our sponsoring partners, whose dedication and generous contributions play a pivotal role in the success of the Shoptoberfest. On behalf of the entire community, thank you!

2024 Shoptoberfest Speakers

Gain invaluable insights from our lineup of distinguished speakers, ready to share their firsthand experiences and innovative strategies to help you thrive in the ever-evolving world of ecommerce.

Hani Batla

Learn from Hani Batla, CTO and CIO of Adorama, about innovative approaches to creating value for customers beyond pricing, ensuring a competitive edge in the market.

Jacob Zuppke

Join Jacob Zuppke, CEO of Whisker, as he shares valuable insights on thriving in today’s dynamic ecommerce landscape, drawing from his extensive leadership experience.

Sarah Engel

Sarah Engel, President of January Digital, will explore key strategies for digital innovation and leadership that drive business growth in the competitive online market.

Mike Wattier

Dive into the complexities of ecommerce in regulated industries with Mike Wattier of South Beach Brands, as he discusses the unique challenges and opportunities this sector presents.

Brian Lange

Brian Lange, Co-founder of Future Commerce, a publication disrupting retail trade media, will unveil the launch of our new report: The Honest Truth: Unmasking the Software Selection Charade.

Akshet Tewari

Akshet Tewari, CEO and Founder of BARSYS. BARSYS makes the most of innovation, technology and design, to build products that help transform the drinking experience.

Grant Morrow

Grant Morrow, Director of Ecommerce at Orgill, will detail the transformative impact of mass customization in ecommerce, sharing insights from Orgill’s own journey in adapting to consumer demands.

Ed Walloga

Ed Walloga, most recently VP of Ecommerce at Bark. Ed is an eCommerce leader with deep experience building DTC businesses. Has led transformations that grew mid-sized start-ups to over a billion dollars in revenue (Amazon's Audible).

Daniel Friedman

Daniel Friedman, VP of Marketing at Eagle Crusher Co. will talk about how a 100 year old rock crushing business is thinking about digital.

Become a sponsor of Shoptoberfest 2025

Request your sponsorship packages below. We are offering select partners the opportunity to associate their brand with Shoptoberfest, the best party in ecommerce. Prost!

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