Omnichannel food & beverage ecommerce solutions

Your recipe for success? A tailored shop system designed for your industry. Shopware offers essential features, exceptional responsiveness, flexibility, and ample space for your brand's growth. This creates a delightful online experience for your customers across all channels and devices.

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Collage of food, including a grilled chicken breast fillet on a salad with cherry tomatoes and green beans, a stack of oat cookies, a cup of coffee with latte art and a dessert in a glass with fresh strawberries.

Leading food and beverage brands rely on Shopware.

Deutsche See product page for fresh sole presented on ice. The page shows availability, item number, price per kilogram, delivery area and the option to add the fish to the shopping cart.

Give customers accurate delivery dates

Delivery by shipping zone for precise order planning

Fresh, high-quality products are more essential to the food sector than in any other industry. This is why customers in this segment want to know exactly when their delivery will arrive. Shopware allows you to issue a delivery date according to the shipping zone. The shop visitor only needs to enter their postcode, and the earliest possible delivery date is shown. With that information, they can optimally plan their holiday brunch, candlelight dinner or next barbecue party.

Boost repeat sales with flexible food subscriptions

Whether it's coffee, tea or muesli - many products in the food segment are used on a daily basis and regularly end up in the shopping cart. Such products are perfect for a subscription. With this feature, you as a store owner can offer your customers to order their favorite products automatically at fixed intervals. To do this, select one of our extensions from the store. A subscription is not only convenient for the customer, but also promotes sales. Decide for yourself which delivery intervals you want to allow your customers, whether you want to offer free shipping for subscription products or a staggered discount.

Overview of a subscription delivery schedule showing three days. A subscription order is placed for Wednesday, 15 November. There are no orders for Thursday, 16 November, or Friday. The view displays delivery dates, order or change deadlines, and the total price.

Increase order value with product bundles and combos

Whether you specialize in food, beverages or kitchen appliances, many products complement each other perfectly. Bundles are a great way to entice your customers to buy more. You can find all the extensions you need for these functions in the Shopware Store. Decide for yourself whether you want to offer percentage discounts, fixed prices or limited bundles. Make bundle products recognizable with special icons and push products that sell less well individually.

Drive engagement with content-driven sales

Blend engaging content with seamless food ecommerce

The F&B sector is perfect for linking content: from inspiring recipes and background information to individual ingredients and step-by-step video instructions. And, you can stimulate your customers’ appetite and desire to purchase with suggestive images. With the help of Shopware's Experience Worlds, you can implement your ideas with playful ease. The usability even makes it possible for those without programming knowledge to create landing pages or shop pages. For instance, you can create an attractive category page or seasonal landing page. That’s how to whet the appetite of your customers!

Personalized choices for customers

Offer product variants and options for every taste

The difference lies in the detail, especially in the food segment! No matter whether it's the grinding degree of a coffee bean or the size of the packaging: Both amateur and professional chefs attach importance to being able to choose between different variants. With Shopware every conceivable property – whether size, weight or colour – can be catalogued and maintained from one place. Properties can then be applied to the product level to generate variants of any complexity.

KoRo product page displaying the white almond butter product variants. The main image shows six jars of white almond butter stacked in two columns against a yellow background. Additional thumbnails present close-ups of the jar label, ingredients, texture, and serving ideas. The page highlights available product variants, pricing, and key features such as 100% blanched almonds, high protein content, and no added sugar or salt.

Customer ratings and reviews

Product ratings and reviews are a crucial in making a purchasing decision. They increase your customers’ trust and allow you to better meet their needs based on feedback. This is decisive, especially in the F&B industry. With Shopware, customers can enter ratings even in the standard version. You can also send automated email reminders to your customers. In the backend, you can adjust email templates and release, delete or answer reviews.

Review site with an average rating of 4.6 stars from 27 reviews, shows various customer ratings for a product, including comments on quality and taste, as well as the option to write a review yourself.

Features that matter for food and beverage brands.

Explore the unique capabilities that make Shopware the go-to choice for brands in the industry:

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User Experience

Do your customers click through various recipe ideas or search for particular ingredients? Then usability is even more important. Whether it’s being used on a smartphone, tablet or laptop – Shopware is highly responsive and user-friendly.

Headless Commerce

Shopware 6 rigorously follows the API-first approach. Various components can be linked using the powerful interfaces: from the ERP system to social media and IoT solutions.

Storytelling

Storytelling allows you to stage your products in the context of an experience. Transmit emotions, moods and value to inspire your customers and help their purchasing decisions.