The leading edge of ecommerce. Your business faster, limitless.

Shopware’s open-source platform delivers industry – leading innovations and unmatched flexibility, ensuring your business stays future-ready.

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Automate
Scale

Sell anytime, anywhere

Deliver unified and seamless commerce experiences across every touchpoint. Engage customers, drive revenue, and expand your reach across all channels – no matter if it’s B2B or B2C.

Reduce effort, automate workflows

Our no-code automation tools streamline operations, optimize resources, enabling more efficient and reliable workflows 24/7, while freeing up your team to focus on higher-value tasks.

Scale effortlessly, grow sustainably

Shopware offers full hosting flexibility and a headless, API-first architecture, supported by a global ecosystem of extensions and agencies – providing the perfect foundation for sustainable growth.

Trigger: New order
Condition: Customer group = B2B
Action: Send Slack notification1

Total sales

$
1,745.64
1,753.89
2,213.88
2,322.38
New order from Jenny
$345.99
now
New order from Jeromy
$8.25
now
New order from Marcus
$459.99
now
New order from Sandra
$108.50
now
New order from Jenny
$345.99
now
New order from Jeromy
$8.25
now

Powering 50K+ World’s best brands

Make it better, faster with Shopware

Performance, agility, and top-of-the-line security, fused into one powerful ecommerce software. Whether you’re the biggest global business player or on your way to becoming one – with Shopware you have everything you need to grow steadfast in a fast-paced world.

Be independent. Own your data and run your business on your terms.

With complete access to the source code, your data is truly yours. No lock-ins, no compromises, no limits. Your freedom to grow. Own your data, own your destiny. It’s as simple as that.

Shopware employee presents the new "Cody" mascot
Benefit from widespread expertise
Shopware employee looks concentrated on the screen
Customize and evolve without limits
Smiling women in front of a dark blue background
Grow faster with API-first and headless
Transform your business effortlessly. Scale up and lead the way.

Whether B2C or B2B, whether physical goods or digital products – customize and automate your business operations intuitively, across all business models, and without writing code.

Different components from the Shopware administration
Explore and execute new business ideas
Integrate and automate with no-code
Go global with maximum flexibility
Deliver customer experiences that exceed all expectations.

Create a powerful brand experience by seamlessly combining content and commerce. Play at the edge of innovation and convert casual customers into true fans of your business.

Inspire with powerful storytelling features and CMS tools

Personalize customer promotions across all touch points

Engage and interact via co-browsing and guided video shopping

Increase your sales with customizable product options

Mobile online shop from "ames"Mobile online shop from "drykorn"Mobile online shop from "Coffee B"Mobile online shop from "drynamic"Mobile online shop from "Powerbar"Mobile online shop from "New Balance"

Industry recognition and awards

Gartner Logo

Recognized in the 2024 Gartner® Magic Quadrant™ for Digital Commerce

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G2 Leader Signet

Recognized as leader in the category ecommerce platforms in 2024

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Deloitte Logo

Awarded six times in a row: One of the fastest growing tech companies

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ARMEDANGELS: Sustainable fashion goes big

"The creation of landing pages is much easier and more efficient with Shopware – no developer needed. Pages load faster. The Shopping Experiences feature saves so much time for our team when creating content to promote our products."

Matthias Wirtz

Head of IT, Armedangels

53%

higher conversion rate

10%

more revenue

4x

faster development of landing pages

Rainforest photographed from above, with a white inscription "We are not here to make Fashion — We are here to make a difference"
Matthias Wirtz

Head of IT, Armedangels

Insights and know-how

More from the Shopware blog

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