Simplify Complexity
From digital basics to next-level efficiency in B2B wholesale
As a B2B wholesaler, you navigate complex pricing, strict compliance, and legacy systems – all while customer expectations continue to grow. Staying competitive means relying on an ecommerce solution that’s flexible, future-ready, and built for the way you work.
Leading B2B companies trust in Shopware
Breaking down B2B wholesale pain points
B2B wholesale comes with complex demands and high expectations – from custom pricing structures to seamless system integration and reliable logistics. To stay competitive, you need an ecommerce solution that simplifies operations, ensures security, and delivers a top-tier user experience.
Complex pricing structures
B2B pricing is rarely straightforward. Volume discounts, negotiated deals, and long-term contracts all add layers of complexity. A powerful ecommerce platform lets you automate even the most intricate pricing rules – making transactions faster, more transparent, and scalable.
Integration with existing systems
Your ERP, CRM, and other back-end systems are the backbone of your business. Seamless integration between these tools and your ecommerce platform ensures consistent data, efficient workflows, and zero duplication of effort.
Security and compliance concerns
Handling sensitive business data requires enterprise-grade security. Whether it's meeting industry regulations or internal compliance standards, your platform should protect every transaction and build trust with your buyers.
Logistics and supply chain management
High order volumes, custom delivery terms, and accurate inventory management are all part of daily business in B2B. With a strong logistics and supply chain setup, you meet customer expectations reliably, stay ready to deliver, and scale without friction.
User experience and accessibility
B2B doesn't have to be complicated. A modern, intuitive shopping experience – with intelligent search, easy navigation, and a seamless checkout – keeps customers happy and reduces abandoned orders.
B2B Trend Report
Analyst Recognitions
Shopware’s excellence and innovation have been acknowledged by leading industry analysts.
Shopware's key benefits
Built for B2B – flexible, scalable, secure
While many platforms force you into predefined structures, Shopware is built to adapt. Whether you’re managing large order volumes, customer-specific pricing, or global storefronts – Shopware provides the foundation to grow without limitations.
Maximum flexibility
Shopware’s API-first, modular architecture gives B2B wholesalers the flexibility to respond quickly to shifting customer demands, complex pricing models, and evolving sales channels. Whether you're entering new markets or refining internal workflows, Shopware adapts to your business – not the other way around.
Open cloud infrastructure
Shopware is built on an open, cloud-ready architecture that gives you complete control over your systems and data – and scales effortlessly, at your own pace. Seamless integration with ERP, CRM, and other third-party systems ensures that Shopware fits perfectly into your existing tech landscape. At the same time, Shopware emphasizes usability and accessibility - for an intuitive, inclusive customer experience that is accessible to all user groups.
Advanced security & compliance
Handling sensitive business data requires more than trust – it requires a platform designed with enterprise-grade security and full regulatory compliance. Shopware meets strict standards like GDPR and protects your operations with features like access controls, encrypted data flows, and robust user permissions.
Shopware features powering modern B2B wholesale
Sales Agent
Shopware’s integrated sales platform simplifies B2B sales management by bringing all activities into one place. Streamline your sales process, reduce manual effort, and offer a modern, digital buying experience – without switching between systems.
B2B Components
Simplify B2B wholesale operations by automating bulk orders, managing customizable product catalogs, and enabling smooth transactions. Effortlessly handle the complexities of B2B wholesale supply chains and large-scale orders.
Flow Builder
The Shopware Flow Builder makes it easy to automate your ecommerce processes with fully customizable workflows – no coding required.
Multi Capabilities
Manage multiple storefronts, languages, currencies, tax rules, and warehouses – centrally from one platform.
Digital Sales Rooms
Streamline your business processes with Digital Sales Rooms, and say goodbye to paperwork, endless email chains, and time-consuming on-site meetings. With just a few clicks, you can now deliver engaging product presentations, create compelling offers, and impress your B2B clients with visually stunning and interactive experiences.
Dynamic Access
Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.
Returns management
Manually manage customer returns directly in your Admin area. Plus, you can offer a self-service portal where customers can intuitively manage returns in their accounts.
Rule Builder
Apply specific rules for B2B clients, such as exclusive access to industrial-grade tools or offering volume discounts on large orders.
Customer-specific pricing
Customer-specific pricing allows you to offer individually calculated prices to each customer. You can tailor list prices as well as graduated prices or currency-dependent prices individually to the customer.
AI Copilot
Implement AI-powered features for personalized B2B experiences, superior operational performance, and measurable results.
CASE STUDIES
See how leading B2B brands are winning with Shopware
Leading B2B brands and merchants trust Shopware to power their ecommerce success – now it’s your turn to take your B2B commerce to the next level. Get inspired.
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