8 ecommerce strategies for complex B2B needs

While B2C relies on simple customer journeys, B2B companies juggle long decision-making processes, products that require explanation and complex business processes. Shopware's B2B Trend Report 2025 shows you how to turn this complexity into growth.

8 top trends shaping B2B commerce in 2025
Checklist: Uncover growth potential
B2B ecommerce activation roadmap
Future outlook: What matters beyond 2025

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SNEAK PEAK

What's inside?

Our B2B Trend Report 2025 was designed for businesses ready to take on complex B2B challenges and achieve sustainable growth this year. It’s filled with valuable insights and actionable ecommerce strategies to help you stay ahead. Take a sneak peek at some of the top takeaways waiting for you inside the full report.

Digital Self-Service

Get your B2B commerce ready for the future with digital self-service! Give your customers the freedom to find information, customize products, and place orders anytime—no sales rep needed. Streamline processes, cut costs, and keep your customers happy with a fast, flexible, and hassle-free buying experience!

Omnichannel Commerce

Get your B2B commerce ready for 2025 with a seamless omnichannel experience! Today’s B2B buyers expect the same flexibility as B2C – smooth transitions between online platforms, sales reps, and physical locations. Omnichannel commerce connects every touchpoint, streamlines complex buying processes, and delivers consistent, personalized experiences.

Marketplaces as Key Sales Channels

Get your B2B business ready for 2025 and beyond by making marketplaces a key part of your sales strategy! They help you reach more customers, simplify procurement, cut costs, and run smoother operations on trusted platforms. By 2025, marketplaces will be crucial for scaling up and staying ahead of the competition.

Building Customer Trust

Trust is the backbone of every strong B2B relationship. Today’s buyers expect transparency, secure transactions, and total control over their data. Companies that focus on data security, supply chain transparency, smart AI use, and flexible payment options earn customer confidence, boost loyalty, and stand out from the competition.