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GO IN takes online store to the next level with Shopware and Mondu

Key facts:

Shopware version

Industry

  • Hotel and gastronomy facilities

Company

GO IN is a family-owned B2B furniture wholesaler for the restaurant and hospitality industry, founded in 1972. The company is based in Landsberg am Lech and supplies its customers across Europe and, upon request, globally.

Features

Technical features

Benefits of Shopware:

Awards:

Shop Usability Award
Shop Usability AwardCategory winner „Bester B2B Hersteller-Shop“ in 2018
Shop Usability Award
Shop Usability AwardCategory winner "B2B" in 2015

GO IN: the expert for high-quality catering equipment

Since its beginnings in 1972 as a small family-run business in Munich, GO IN has evolved into a leading provider of furniture systems for the hospitality industry. Today, the company showcases its offerings within impressive showrooms in Landsberg am Lech and Vienna. Business customers throughout Europe and beyond value the high-quality products from GO IN, which can conveniently be ordered through the online store goin-furniture.com. GO IN is also available to its customers via its social media channels (LinkedIn, Instagram).

GO IN Homepage

The challenge

GO IN's previous online store already benefited from the features of Shopware 5. Thanks to this shop system, an innovative product configurator was integrated into the website, allowing visitors to customize furniture within the shop. With these cutting-edge features, GO IN won the "Shop Usability Award" in the B2B category in 2015 and was named "Best B2B Manufacturer" in 2018.

Motivated by these successes and with the aim of staying on top of the game, GO IN recognized the need to take a technological leap forward. The goal? An advanced system allowing flexible integration of third-party systems to enhance the functionalities and checkout experience of the shop. The decision was made to upgrade from Shopware 5 to Shopware 6.

GO IN Product Configurator

And it doesn't stop there – thanks to Shopware 6 and Mondu's Buy Now, Pay Later solution for B2B buyers, GO IN's average shopping cart value has increased by 10 %. The company also saw a noticeable increase in sales. However, the variable conditions of the COVID-19 pandemic make a direct comparison with the performance profile of the old shop difficult.

Serving B2B buyers

Through Shopware 6, GO IN integrated the B2B Buy Now, Pay Later provider Mondu within five weeks, early 2024. With the implementation of Mondu, GO IN is able to offer deferred payment options to its business customers, allowing them to better manage their cash flow by paying after 30 days or spreading their payment over 3, 6 or 12 months.

“We were impressed by how easy and quick we integrated Buy Now, Pay Later and Instalment Payments into our B2B Checkout, thanks to Mondu’s integration with Shopware.” - Thomas Link, Senior E-Commerce Manager, GO IN GmbH

The implementation has had a significant impact on average order values. Customers choosing Mondu as their payment method demonstrate nearly 60% higher average order values compared to the shop's overall average. Data collected between February 2024 and February 2025 for the online shop in Austria and Germany shows that Mondu has established itself as a significant payment option, with its invoice payment solution capturing 13% of transactions, making it the third most popular payment method after advance payment (54%) and PayPal (25%).

GO IN, Shopware 6 and Mondu: What's next?

After the successful migration to Shopware 6, GO IN is now focusing on the next development phase of its ecommerce platform. For 2025, GO IN plans to implement a CRM system to enhance customer relationship management. Internationalization is also a major focus, with plans to launch new country-specific shops for Belgium and the Netherlands, with potential future expansion to Italy or Spain. These strategic initiatives aim to strengthen GO IN's market position across Europe and provide enhanced services to its growing international customer base. With Shopware and Mondu, keeping the same user experience in the new markets is a no-brainer, ensuring a seamless checkout for all buyers.

The positive experiences with Shopware 6 have reinforced GO IN's decision to switch to Shopware 6. The company looks to the future with optimism and is committed to continuously improving and expanding the new online store as a key component of its digital sales strategy.

Features used in this case

Discover the power of innovative Shopware features - the core of our unique solution. Experience which of these features our customer has successfully used in their own case. Dive deeper into the details and use this inspiration for your own project.

Advanced Search

Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.

Advanced Search

B2B Suite

The Shopware B2B Suite has been diligently developed to automate and facilitate the complex business operations that are prevalent in today’s B2B sector. It is the core of your business – strong, agile and intuitively supporting every move you make.

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B2B Suite

Premium Themes

Little effort, big effect: Renew the design of your online store. Choose between our modern premium themes and customize the design as you like.

Premium Themes

Custom products

With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

Custom products

Dynamic Access

Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.

Dynamic Access

Flow Builder

Automate e-commerce with Flow Builder. No coding needed. Define and execute business processes in one intuitive interface. Create flows for tasks, triggered by events, ensuring efficiency, faster reactions, and control, saving time and resources.

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Flow Builder

Social commerce

Wherever your customers are, that’s where you want to be. Sell your products on platforms such as Instagram, Facebook, and Pinterest to increase sales and brand awareness.

Social commerce