Shopware version
Industry
Company
Juniper Jack belongs to the company Independent Spirit Dresden GmbH, founded in 2013. The online store sells its own London Dry Gin under the name Juniper Jack.
Features
- B2C shop
- Eight premium gin varieties and two cross-selling products in four categories
- Only markets its products in Germany
- owning to export and tariff restrictions
- Uses an omnichannel strategy involving Instagram, newsletters and blogs to draw potential customers to its range
- Juniper Jack offers cocktail catering with its mobile bar
- The company’s products are available via its own e-commerce store and also on external marketplaces such as Amazon and Ankorstore
- The website features attractive ideas for gin-based concoctions along with fascinating insights into the history of Juniper Jack
Technical features