Shopware version
Industry
- Spirits
Company
Juniper Jack belongs to the company Independent Spirit Dresden GmbH, founded in 2013. The online store sells its own London Dry Gin under the name Juniper Jack.
Features
- B2C shop
- Eight premium gin varieties and two cross-selling products in four categories
- Only markets its products in Germany
- owning to export and tariff restrictions
- Uses an omnichannel strategy involving Instagram, newsletters and blogs to draw potential customers to its range
- Juniper Jack offers cocktail catering with its mobile bar
- The company’s products are available via its own e-commerce store and also on external marketplaces such as Amazon and Ankorstore
- The website features attractive ideas for gin-based concoctions along with fascinating insights into the history of Juniper Jack
