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Visit brand guidelines2026 Partner Day North America
21 – 23 April 2026
Texas
Austin
Scholz
Join us for Shopware 2026 North America Partner Day in Austin!
Shopware Partner Day North America will be held in Austin, TX on April 22, with a kick-off party April 21. Get ready for a great day of learning and connecting with other tech and agency partners in our Shopware community! We have a hotel room block with a discounted rate of $229 at the Down Right Austin hotel. Contact Theresa Miller (t.miller@shopware.com) to reserve a room.
Event overview
Our 3rd annual Shopware Partner Day for North America will bring our growing community together, celebrate our partnerships, and unlock new strategies for business development opportunities.
We’ll cover topics around Shopware’s ICP and our right to win in differentiated complex commerce capabilities and AI Agentic Commerce for specific market segments. The event will showcase how we are partnering to build solutions collectively addressing the needs of merchants.
Thank you to our event sponsors!
Headline sponsor: PayPal Kick-off party sponsor: Upsun Welcome lunch sponsor: BlueSnap After party sponsors: Klaviyo & Dopple Tech Partner Power session sponsors: BlueSnap, Sitevibes, Dotdigital, Zamp, DCKAP, Balance, Webscale, Avalara, Nexcess, Patchworks & JetRails
April 21, 2026
6:00 - 9:00 PM
Party
Kick-off Party!
This will be a fun, casual event with dinner and drinks provided, sponsored by Upsun.
Location: The Cat's Pajamas - 610 Nueces Street, Austin, TX
April 22, 2026
10:00-12:00
Workshop
Tech Partner Power Session
This is a great opportunity to get to know tech and payments partners and learn about their offering and find a perfect partnership match! Participants: BlueSnap, Sitevibes, Dotdigital, Zamp, DCKAP, Balance, Webscale, Avalara, Nexcess, Patchworks & JetRails
12:00 - 1:00
Networking
Welcome Lunch
Before the program content kicks off, will have a group lunch at the event venue, sponsored by BlueSnap.
1:00
Opening Remarks
Jason Nyhus, President & GM of North America for Shopware will open the event with an update on Shopware's growth and momentum, areas of investment for partnerships, and key areas of interest to support and enable our partners.
Partner Innovation Spotlights
Throughout the program you will hear from Shopware partners on innovative and impactful new offerings and strategies being implemented to solve for complex merchant needs and elevated customer experiences.
1:45
Shopware Product Update
Mark Stanley, Chief Product & Technology Officer at Shopware will give an update on the new and upcoming product releases, with a focus on B2B Components, Shopware AI, Agentic Commerce and Nexus capabilities.
2:45
Break
BREAK
3:30
Partner Program Updates
This session will focus on our joint GTM strategies and new opportunities to collaborate, focused on sales acceleration and how we WIN together. Presented by the Shopware partner managers.
4:00
Break
BREAK
4:15
Lecture
Guest Speaker: Why Distributors Don't Care About the Amazon Experience
Jay Schneider, Co-Founder & CEO, B2B Squared
The B2B realities — foundational commerce deliverables that support the distribution customer experience
Distributors who win online aren't reducing friction at checkout — they're reducing friction everywhere their customers actually work
5:15
Guest Speaker: SEO/AEO Strategies for B2B Commerce
Frank Sanchez & Chris Stout, Elk Marketing
5:45
Closing Remarks
6:00 - 9:00
Party
After Party!
We will end the event with a fun, casual night of networking and bowling, sponsored by Klaviyo and Dopple. Location: Saengerrunde Bowling Alley + Scholz Garten
Join us!
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