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Visit brand guidelinesShoptoberfest North America
15 September 2026
Location and Place
Bavarian Bierhaus
121 Opry Mills Drive
Nashville, TN
Get ready for Shoptoberfest 2026! 💙 Our annual tradition continues, this year in a new location. It will be an amazing celebration of merchants, supported by our partner community. You won't want to miss it! Registration is now open. Merchants, event sponsors, and media attend for free. Partners - contact your Partner Manager for details about the VIP program and registration code and sponsorship opportunities.
Watch the Shoptoberfest 2025 Highlight Video!
What is Shoptoberfest?
Shoptoberfest is not a typical event. It's an immersive cultural experience and ecommerce event!
Experience TED talks from your fellow merchants, enjoy German food and an all-day open bar with beer and other beverages, play Oktoberfest games, win amazing prizes, and podcast live from the event!
Event Emcee - Jason Nyhus
Jason Nyhus
President & GM of North America, Shopware
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