Gartner 2025
Shopware named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Commerce
We believe Shopware’s placement as a Visionary reflects our ongoing focus on innovation, openness, and the trust of thousands of merchants who continue to shape the future of digital commerce with us.
Sebastian Hamann
Co-CEO, Shopware
Why we think Shopware stands out in digital commerce
The rise of visionary platforms
Digital commerce is evolving from feature comparisons to vision clarity. Shopware’s open and future-oriented approach reflects how the market rewards platforms that innovate with purpose, transparency, and adaptability.
Openness as a strategic advantage
Open and modular architectures empower merchants and partners to innovate independently and integrate faster. With Shopware, freedom of choice replaces vendor lock-in and enables long-term flexibility and faster adaptation.
Flexibility beyond one size fits all
Today’s businesses demand commerce solutions that adapt to them, not the other way around. Shopware’s scalable and API-first foundation supports complex B2B and B2C models, multiple storefronts, and diverse growth paths.
Complexity as a competitive edge
Managing multiple markets, catalogs, or pricing models is now a mark of maturity. Shopware simplifies this complexity through configurable workflows and open integration layers built for real-world commerce operations.
Community and partnership in action
Shopware’s ecosystem thrives on collaboration. Agencies, developers, and merchants co-create new solutions that drive faster innovation and deliver more localized expertise through an open and relationship-driven network.
Sustainable digital growth
Sustainable commerce means systems that evolve responsibly. Shopware’s open and upgradeable architecture reduces technical debt and supports continuous growth, ensuring long-term value for merchants and partners alike.
Momentum that speaks for itself
Shopware’s momentum is driven by innovation and collaboration. Over the past year, we’ve advanced our open and composable platform, deepened our partner ecosystem, and continued to empower merchants through flexibility and transparency. In our opinion, our recognition as a Visionary in the 2025 Gartner® Magic Quadrant™ reflects this shared progress.
Powering 50K+ World’s best brands
4.3 stars out of 5 as of November 6, 2025 based on 89 reviews
What customers say on Gartner Peer Insights™
Learn why Gartner recognized Shopware
Download the 2025 Gartner® Magic Quadrant™ for Digital Commerce report to see why Shopware is positioned as a Visionary.
Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gilespie; 3 November 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT and PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Shopware.
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