New
28/05/2025
Shopware 6.7 Release Candidate 5 – now available
Get ready for the official release of Shopware 6.7: Discover the key technical updates in Release Candidate and start testing and adapting your extensions early. Learn more now!
Content to level up your business
The freshest ecommerce insights, expert advice, and product news
From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.
All articles
New
28/05/2025
8 reasons why marketing teams love Shopware
What makes a great ecommerce platform for marketers? Discover why marketing teams love Shopware – and how you can manage content, campaigns, and customer experiences independently.
New
22/05/2025
Boost sales with AI shopping: Get your products featured in ChatGPT
With its new shopping features, ChatGPT is becoming a powerful sales channel – offering integrated product recommendations directly in the chat. Learn how to optimize your product data to get your online store featured in AI-driven results.
New
20/05/2025
Accessible online shop with the right theme – in 3 easy steps
The Accessibility Enhancement Act (BFSG) will become mandatory on June 28, 2025. Learn what an accessible theme should do and how to make your store accessible in 3 steps.
New
20/05/2025
Shopware Developer Digest April 2025
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
New
19/05/2025
The importance of sales tax management in ecommerce operations and expanding business in the US Market
Expanding to the US? Without solid sales tax management, your ecommerce growth could hit a snag. Learn how to navigate tax challenges, avoid costly mistakes, and set your business up for success.
15/05/2025
Escape vendor lock-in: The path to independence in uncertain times
In uncertain times, technological dependence is often underestimated. What does vendor lock-in mean, why is it particularly risky right now, and how can you strategically respond? Learn more in part 3 of our series "Ecommerce in uncertain times."
13/05/2025
Headless ecommerce platforms – powering scalable online retail
Are you already headless? Discover in this post how headless commerce works, its key benefits, and why Shopware is the right choice for a headless architecture.
12/05/2025
Why TikTok Shop is a true game changer – and how to unlock its full potential with Shopware Multichannel Connect
TikTok Shop is now live in Germany, France, and Italy – opening major social commerce opportunities. Learn how Shopware Multichannel Connect helps you sell smarter on TikTok and scale across all channels.
07/05/2025
The Top 10 Ecommerce Trends for 2025
In this blog, you will learn which ecommerce trends are crucial for 2025, how to leverage them for your business, and how to future-proof your online store with the right strategy.
30/04/2025
Built for the bold, ready for the future: How Shopware turns your complex business needs into growth
Discover how Shopware empowers ambitious businesses to master complexity, adapt faster, and unlock new growth opportunities with a flexible, future-ready commerce platform.
29/04/2025
Staying resilient in times of change: How global brands continue to grow with Shopware in uncertain times
Strategic platform decisions drive growth: Discover how Beijer Ref and BIOMARIS leveraged Shopware 6 to focus on centralization, automation, and resilience — and significantly boosted their growth even in uncertain times.
24/04/2025
Introducing the Shopware Community Hub
The Shopware Community Hub supports both your personal journey and the collective strength of the community, empowering all of us to grow together and succeed.
23/04/2025
Emerce100: Shopware Recognized as a Top Performer in E-Commerce
Shopware has once again been listed on the Emerce100 in 2025, which annually recognizes the best ebusiness companies. We are proud to be among the best providers in two categories: open source and commercial ecommerce solutions.
23/04/2025
From chaos to control: Mastering complexity in ecommerce
The world moves fast. Business moves faster. Complexity isn’t a roadblock—it’s your playing field. In this first article, we’re flipping the script on business challenges, showing you how the smartest leaders turn chaos into competitiveness.
22/04/2025
Stability in uncertain times: Why choosing a reliable ecommerce platform matters now more than ever
In today’s unpredictable global climate, marked by geopolitical tensions, economic shifts, and regulatory changes, this blog explains why choosing a reliable, future-proof ecommerce platform like Shopware is more important than ever.
22/04/2025
Omnichannel Commerce: How to optimize your sales strategy across all channels
This blog explains how omnichannel commerce works, the key benefits it offers, and how to successfully connect all your sales channels with the right strategy.
17/04/2025
How artificial intelligence is reshaping ecommerce
In this post, we'll explain AI's role in ecommerce and its benefits to both businesses and consumers.
10/04/2025
Extension Verifier: Lint, format and refactor extensions or projects
Discover the Extension Verifier – a powerful developer tool for linting, formatting, and refactoring Shopware extensions.
10/04/2025
Voices of Ecommerce: Expert Insights on the Future of Online Retail in 2025
Explore what’s shaping ecommerce in 2025 – from AI personalization to seamless checkouts and global growth. This post shares expert insights from the Mollie Ecommerce Playbook, featuring voices from top industry leaders.
10/04/2025
Shopware Developer Digest March 2025
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
09/04/2025
Efficient inventory management in ecommerce: How to tackle the elephant in the room!
Struggling with inventory? Learn how Shopware and Planet OMS help you manage stock, handle returns, and keep all channels in sync.
08/04/2025
Real-Time Personalization in Headless Commerce: Strategies & Technologies
Real-time personalization boosts sales, loyalty, and user experience. Learn how to create tailored shopping journeys with Shopware’s headless commerce setup – powered by data, AI, testing strategies, and real customer success stories.
07/04/2025
The Hybrid Sales Model: Redefining B2B Success
Discover why a hybrid sales model is not just a “nice-to-have” but a critical success factor in modern B2B business.
04/04/2025
Shopware Community Day 2025: Three Stages, Top Speakers, and a Brand-New Location
Mark your calendar: On June 4, 2025, Shopware Community Day comes to Cologne for the first time – and we’re celebrating 25 years of Shopware! Discover what’s planned across three stages, masterclasses, and meetups – and learn how to get your ticket.
03/04/2025
Deep Dive SEO Urls
In this blog post, we will explore the world of SEO URLs, why we chose that particular system, and how it works in Shopware.
02/04/2025
TikTok Shop with Shopware – Unlock the power of Social Commerce for your online business
TikTok Shop just launched in Germany. Learn how to sell your Shopware products on TikTok – with or without a connector. Includes step-by-step setup guide and marketing tips.
01/04/2025
How to balance marketplaces and omnichannel commerce to win in B2B
How can B2B brands leverage marketplaces without losing control over pricing and customer relationships? Learn how to balance marketplaces and omnichannel commerce for long-term success.
31/03/2025
B2B ecommerce: Opportunities, challenges, and solutions
B2B ecommerce has established itself as a powerful sales channel. But what benefits can you expect – and what challenges should you be prepared for? This practical guide will help you get started.
31/03/2025
Optimizing the PayPal payment handler for the 6.7 release
With PPI-1056, the PayPal extension has undergone one of its most significant internal refactors to date. This release is not just about modernizing the codebase — it’s about creating a sustainable foundation for future development. Learn more!
