![Best Shopware B2B shops 2024 – Marie’s picks [with videos]](https://images.ctfassets.net/nqzs8zsepqpi/7vHhwPwADKIY2pni7zqF1l/c925093360340085a77e7dfa74d74421/Maries_top_picks_2924_Blog_Title_Banner.png?fm=jpg&w=430&q=80 "Best Shopware B2B shops 2024 – Marie’s picks [with videos]")
With her extensive experience as a Product Manager at Shopware, Marie Reckendrees has a sharp eye for online shops that stand out with strong branding and exceptional customer experiences. This year, she has chosen her top picks – shops that demonstrate what successful B2B ecommerce can look like. But that’s not all: Marie has shared her insights through videos, highlighting these shops' unique features and standout aspects. Get inspired and see how you can transform your B2B online store into a top-tier customer experience.
Table of contents
Toyota: a custom-tailored customer experience
Toyota is a household name. With 11.2 million vehicles sold annually and revenue of approximately 186 billion euros, it’s the world’s largest car manufacturer. Despite being active in the German market since 1971, Toyota did not have an online shop for Germany or Europe until recently. This changed when Toyota launched a digital platform powered by Shopware 6, thanks to the dedicated support of the Shopware partner agency Webmatch.
What makes this online shop stand out
Toyota Germany managed to connect over 400 dealers within just four months while creating an outstanding customer experience.
One of the main challenges was ensuring customers could quickly and easily find the right parts and services for their specific vehicle models. “With Advanced Search, customers can simply enter their vehicle identification number (VIN) or manually select their vehicle model. The entire site then adapts in real-time, using Dynamic Access to show only the products that fit their car, making the shopping experience both accurate and hassle-free," explains Marie.
Another key feature was providing personalized service, regardless of the customer's location. Toyota addressed this by enabling customers to choose their local dealer, with the page adapting to show specific delivery and pickup options for that dealership – a benefit for both customers and dealers.
Overall, this project is a great example of how a well-executed ecommerce strategy using Shopware can create a seamless customer experience. Want to learn more about this impressive project? Check out the detailed Toyota case study.
Strack Norma: a focus on internationalization
Strack Norma GmbH & Co. KG has specialized in developing and producing standardized components for tool and mold making for over 100 years. Based in Lüdenscheid, North Rhine-Westphalia, the company supplies high-quality, standardized parts to customers worldwide. Founded in 1921, Strack Norma remains a family-owned business now in its fourth generation and is one of the leading suppliers of standardized components in Europe.
What Marie appreciates about Strack Norma’s online shop
With the support of the Shopware partner agency Agiqon, Strack Norma has built an impressive ecommerce experience tailored to the needs of its international customers. "I love how Strack Norma combines practical navigation with a multilingual setup to deliver a seamless ecommerce experience," says Marie.
The multilingual shop allows customers to quickly and efficiently find the products they need. Notable features include clear icons for easy identification of product categories and detailed product descriptions that simplify comparing different variants. Technical information is readily accessible, and each product comes with downloadable data sheets containing important specifications – a major advantage for the global market.
Strack Norma’s approach demonstrates how a well-thought-out ecommerce presence can meet the needs of international customers and establish a strong foothold in global markets.
Leuze: customer-focused solutions for industrial automation
Leuze Electronic GmbH & Co KG, founded in 1963, is an innovative company in the field of sensor technology for industrial automation. Based in Owen, Germany, Leuze develops reliable sensor solutions for industries such as automotive, packaging, and logistics. The company is known for precision, customer orientation, and close collaboration with its partners. The development of the Leuze online store was realized with the support of the Shopware partner agency Elio, embodying Leuze’s dedication to technological excellence and user-centric solutions.
What Marie appreciates about Leuze’s online shop
Leuze’s online store stands out for its focus on the needs of industrial and technical professionals, offering intuitive navigation and advanced search and filter functionalities. "Leuze has developed a powerful, user-friendly online shop specifically tailored for industrial and technical professionals," says Marie.
Each product page is designed with detailed technical specifications and downloadable data sheets, providing customers with the essential information needed to make well-informed decisions. Moreover, Leuze prioritizes customer support by including accessible contact options and inquiry forms, making after-sales assistance straightforward.
With its clear organization, robust support features, and comprehensive technical details, Leuze’s online shop exemplifies how a well-crafted ecommerce platform can cater specifically to the technical needs of its audience and provide an outstanding user experience.
Conclusion: B2B can do more
B2B shops often have a reputation for being outdated and not very customer-friendly. However, the examples from Marie’s selection show that it doesn’t have to be this way. A modern online shop can do much more than just display products. It can guide visitors, simplify their search, provide valuable additional information, and ensure they aren't overwhelmed by too many options. With the right features and a clear focus, a B2B shop can offer an engaging experience that boosts customer satisfaction and business success.
Get inspired by more successful B2B shops powered by Shopware and find out how to elevate your ecommerce experience.
Do you want to discover more shop recommendations from Marie? Check out her B2C favorites here: The Best Shopware B2C Shops of 2024 – Marie's picks.
