Best Shopware B2C shops 2024 – Marie’s picks [with videos]

Marie Reckendrees, Product Manager at Shopware, has an excellent instinct for online stores that impress with their user-friendliness and seamless shopping experience. This year, she has selected her favorites from B2C ecommerce and presents them in exciting videos. She highlights the particular strengths of each store and provides valuable insights into how you can optimize your customers' shopping experience. Take a look at her selection and get inspired!

Table of contents

• Fleurop Germany: a blooming customer experience

• Höfats: fiery shopping experience

• Conclusion

• About Marie

Fleurop Germany: An outstanding shopping experience that perfectly combines tradition and innovation

Fleurop is a global company that delivers flowers to over 150 countries. With its innovative online store, fleurop.de sets new standards in digital customer service. Through a network of experienced partner florists, individually designed flower arrangements are delivered directly and fresh. The store was developed with the support of Basecom and on the basis of Shopware to ensure a modern and smooth ordering process.

That's special about the online store

Fleurop's online store impresses with its ease of use and the ability to order flowers for any occasion quickly and easily. One highlight is the option to choose a specific delivery date – perfect for birthdays or other special moments. For spontaneous needs, Fleurop Germany also enables same-day delivery by local florists.

“Fleurop really understands their customers and combines their sustainable business model with an intuitive design, creating a truly seamless shopping experience,” says Marie, Product Manager at Shopware.

The store also stands out with strategically placed additional products such as greeting cards or chocolates that round off the shopping experience. Customers can find everything they need for their special occasions in one place – easily, quickly and reliably.

Fleurop Germany impressively demonstrates how the clever combination of traditional craftsmanship and state-of-the-art technology can create an ecommerce approach that is not only practical but also inspiring.

More than just fireplaces: The Höfats online store and its features

Höfats is a German specialist for exceptional fire pits, barbecues and outdoor accessories that combines innovation and design at the highest level. Based in the picturesque Allgäu region, the company combines functionality with modern style to create unique products that ensure unforgettable moments outdoors. The Höfats online store, which was created in cooperation with valantic, impresses with its clear structure, comprehensive product information and innovative features that make shopping not only easy but also inspiring. Here, customers will find everything they need to take their outdoor experiences to the next level.

The fiery highlights of the online shop

Höfats combines elegant design with smart technology to create an international ecommerce experience that is both smooth and efficient. The online store impresses with its clear, intuitive layout that helps customers effortlessly find exactly what they are looking for.

Marie is particularly impressed by the wide range of product customization options that allow companies to tailor products to their exact needs.

What also sets Höfats apart is the global nature of the online store. With user-friendly features and tailored support, the company ensures a seamless and high-quality shopping experience for customers around the world. “Höfats has created a perfect balance between innovative design and global aspirations,” emphasizes Marie, who selected the store as an example of a superior ecommerce strategy.

With this combination of modern design, customizability and global reach, Höfats is setting new standards – and impressively demonstrating how international online stores should be designed.

Delve deeper and discover exciting insights and details for yourself in the Höfats case study.

Conclusion:

B2C online stores face the challenge of standing out in a highly competitive market. It's not just about an appealing design, but above all a shopping experience that exceeds customer expectations. The stores presented in Marie's selection impress with their ability to anticipate customer needs perfectly. With a clear structure, helpful functions and user-friendly navigation, the stores create an inviting shopping experience.

Discover how innovative B2C stores are setting new standards and be inspired to optimize your own online offering.

Do you want to discover more shop recommendations from Marie? Check out her B2B favorites here: The Best Shopware B2B Shops of 2024 – Marie's picks.