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How can search & discovery tools improve your online business?

How can search & discovery tools improve your online business?

How much more could your store achieve with tailored search and discovery features? Imagine offering customers an intuitive way to explore your products, personalized recommendations that match their preferences, and use advanced analytics to drive more sales. The search & discovery tool DooFinder seamlessly integrates with your Shopware store, focusing on optimizing search interactions to unlock even greater potential for engagement, conversions, and growth.

Learn in this blog post how DooFinder can enhance your customer interactions, improve search efficiency, and ultimately lead to a better shopping experience. We’ll also take a look at successful case studies that demonstrate how Shopware stores have benefited from enhanced search & discovery with DooFinder.


Table of contents

  1. Search & discovery features of DoofFinder

  2. Success stories: 3 Shopware stores that boosted conversion with DooFinder

  3. About the partnership of DooFinder and Shopware

  4. How easy it is to install the plugin

  5. Conclusion


Unlock the power of search & discovery

DooFinder’s advanced features are transforming the way customers navigate Shopware stores:

  • Fast, accurate search: Instant, typo-tolerant results keep shoppers engaged.

  • Smart filters: Simplify navigation with easy-to-use filters.

  • Product visibility: Showcase featured items in search results.

  • Multi-store management: Streamline operations across different Shopware stores.

  • Search suggestions: Anticipate what customers are searching for.

  • Analytics: Gain actionable insights to refine strategies.

3 Shopware stores that boosted conversions with DooFinder

Hookain: Transforming search into conversions

hookain online store screenshot

Hookain, a popular shop for hookah products, has also benefited greatly from integrating DooFinder:

  • Improved Product Discovery: Customers can quickly locate their desired products, making the search function a key navigation tool.

  • Significant Conversion Growth: Hookain’s conversion rate jumped from 3% to 10%, showcasing a 233% increase.

  • Boosted Click-Through Rates: Their click-through rate improved from 50% to 80%, indicating a rise in customer engagement.

“What I appreciated about DooFinder was how easy it was to customize the look to fit our Shopware shop. I could tweak everything from fonts to colors to buttons to match our brand seamlessly.

And when it came to adding special features, it was a straightforward process with plenty of helpful documentation. If I needed extra customization, the support team was always willing to assist. From the start, DooFinder paired me with a search specialist to ensure a smooth start”.

– Mert Orman, Hookain

Check out the full success story here.

Kölle Zoo: Boosting mobile and desktop conversions

koelle zoo onlinestore screenshot

Kölle Zoo, one of Germany’s leading pet supply retailers, has also seen significant improvements:

  • Higher conversion rates: Desktop conversions increased by 10%, while mobile conversions went up by 25%. This improvement reflects a better shopping experience across devices.

  • Increased average order value: Customers are not only finding products more easily but are also buying more, resulting in a 10% to 15% increase in average order value.

“We’ve noticed an increase in user engagement using DooFinder’s search bar with our Shopware store, resulting in more relevant search results. This is particularly evident in the length of time users spend on the website, which has increased by approximately 25%”.

– Tobias Walter, Kölle Zoo

Check out the full success story here.

Lavera: Doubling conversion rates and reducing bounce rates

lavera onlineshop screenshot

Lavera, a well-known natural cosmetics brand, has experienced impressive results since integrating DooFinder with Shopware:

  • Faster, relevant search: Customers can quickly find what they’re looking for, which has led to a 20% increase in conversion rates and a 15% reduction in bounce rates.

  • Better engagement: Features like real-time suggestions and simple filters keep shoppers interested and encourage them to stay on the site longer.

  • Useful insights: With DooFinder’s analytics, Lavera understands customer behavior better, allowing them to adjust their inventory and marketing strategies effectively.

“DooFinder's analytics provide us with detailed insights into what our customers are looking for, allowing us to understand and meet their needs better. Identifying new trends through analytics enables us to quickly adapt our inventory and marketing strategies.”

– Nora Babendererde, Lavera

Check out the full success story here.

Why DooFinder + Shopware works

1. Customization and flexibility

Shopware’s open-source framework provides extensive customization options, allowing you to tailor your online store precisely to your needs. This flexibility is ideal for businesses aiming to create a unique shopping experience that reflects their brand. By integrating DooFinder, you can further enhance the customer journey with advanced features like personalized search results and intuitive filters, making it simpler for customers to find exactly what they’re looking for. 

2. Scalability

Whether you’re running a small shop or managing a large international brand, Shopware is designed to grow with you. You can start small and expand your online presence without the hassle of switching platforms, making it a smart choice for businesses of all sizes. With DooFinder, you can seamlessly manage multiple stores, each with its own unique product catalog, all from a single interface. This capability allows you to scale efficiently and ensures that your search functionality grows alongside your business, providing a consistent, optimized experience across all your stores.

3. International capabilities

If you’re looking to reach an international audience, Shopware has you covered with multi-language and multi-currency support. This feature simplifies selling across borders, ensuring your products are accessible to customers around the globe. Plus, DooFinder enhances this by offering seamless multi-language search capabilities, allowing your customers to find exactly what they need, no matter where they are.

Get the DooFinder plugin for your Shopware store today!

About DooFinder and our Partnership with Shopware

DooFinder is proud to be a Gold Partner of Shopware, reflecting our commitment to helping merchants succeed. Over the past six months, we’ve deepened our collaboration, combining Shopware’s robust eCommerce platform with DooFinder’s cutting-edge search tools to deliver exceptional results for merchants in the German market and beyond.

Install our new plugins in under 5 minutes

We developed new plugins for Shopware 5 and 6, including support for Shopware 6 Cloud, which are now available! These updates bring powerful features like Product Recommendation Carousels and a Quiz Maker, allowing you to easily leverage DooFinder’s capabilities to boost engagement and sales on your eCommerce platform. With this tools, you can provide personalized product suggestions that increase customer interest and drive conversions. Try out these new features to showcase relevant items tailored to each shopper’s preferences, creating a seamless and intuitive shopping experience that keeps customers coming back.

For setup and support, check out the installation guides here:

We encourage you to explore these tools and see how they can benefit your business. Our team is here to support you every step of the way!

Optimize your ecommerce with DooFinder

Our partnership with Shopware is just the beginning. We are committed to continuously improving our integration and finding new ways to support our clients. The success stories from Lavera, Kölle Zoo, and Hookain demonstrate what’s possible with this collaboration.

Ready to improve your ecommerce experience? Try DooFinder free for 30 days and see how it can enhance your search capabilities and help your business grow.

Improve your Shopware store’s search – install DooFinder!