Beyond Personas: The new era of hyper-personalization in ecommerce
Stefan Hamann, CO-CEO and founder of Shopware, about personas, the concept behind and why they don't make good detectives.
From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.
Stefan Hamann, CO-CEO and founder of Shopware, about personas, the concept behind and why they don't make good detectives.
Discover the best ecommerce podcasts that you can listen to in 2023. There are many podcasts out there but not all will help you thrive in the challenging market of 2023. These 20 will make you smarter!
Undeliverable shipments are very annoying. Retail outlet routing can help you considerably reduce your return rate, increase customer satisfaction, and protect the environment.
High return rates have become the norm in online retail and have far-reaching impacts on businesses. Learn about the causes and what you can do about it in this comprehensive article.
Why drive the oldest, ugliest car in the company lot? Well, I, the CEO, do it, and it's not just to make everyone else's cars look better!
Ecommerce expert Ben Marks explains what he has come to love about Open Commerce during his career and why the approach is so valuable for online commerce platforms and their users.
The new and free study from Future Commerce reveals how ecommerce companies are currently utilizing AI, where untapped potential still exists, and how the industry will be transformed by AI in the future. Learn more now!
AI encompasses much more than what is reported in the media. To fully understand its revolutionary potential, we need to dive deeper. Our CEO Stefan Hamann himself is passionate about this topic and gives insights and ideas for the use of AI in commerce.
Ever wondered why Buy Now, Pay Later is booming in the B2C sector but still finding its footing in B2B? Our partner Billie breaks down why this payment method is becoming increasingly important for business customers and how merchants can benefit from it.
Black Friday and Cyber Monday are the Super Bowl of sales for ecommerce businesses. But what happens when the confetti settles? Dive into our latest whitepaper "Beyond Black Friday" to find out how to convert seasonal shoppers into lifelong fans.
Discover how to choose the right AI tool for your ecommerce business. Compare Shopware AI Copilot and Shopify Sidekick to find the best fit for your needs.
For the first time, Gartner® names Shopware a Visionary in the 2023 Magic Quadrant for Digital Commerce. Get all the details and the report now!
Is it possible to migrate to Shopware 6 in just 3.5 months? This captivating customer interview featuring the esteemed cosmetics company, PhiAcademy, proves that it can be done.
This way, your SEO will benefit from the migration to Shopware 6! The agency 711media websolutions shows you the most common mistakes and gives valuable tips.
In this final episode of the Customer Happiness Circle, we’ll look at how to keep the love you have for your customers alive. How can I organize myself and my company so that lofty goals like “We make our customers happy” remain top of mind?
It's been a year since our interview with the Wortmann Group regarding the introduction of Digital Sales Rooms. How effectively have they been able to leverage this tool for their B2B sales since then?
How can you achieve maximum customer satisfaction with minimal effort when it comes to shipping? Our partner Deutsche Post DHL (DPDHL) explains it to you in this blog post.
Get key tips on how to improve the performance of your online store and learn what you can do about UX, products, security, resources, and speed.
Generative artificial intelligence is the topic on everyone’s radar right now. How can you make productive use of powerful AI tools? Read usability expert Frank Puscher’s thoughts in this post and watch the fascinating AI talk from SCD.
The Shopware Community Day this year was wonderful! Get a glimpse of the highlights here, and also the chance to watch all the videos of the speaker sessions and panel discussions.
Get a sneak peek at Forrester's latest ecommerce forecasts. In addition, you can delve deeper into the topic in our recent webinar and related white paper. Find out all the details here.
Personas, target groups, milieu studies or generation models: Everyone tries to cluster customers. What systems are there, what are their benefits and how can you represent your customers and their needs?
Discover the top 7 BigCommerce alternatives for 2023. Explore scalable, customizable, and feature-rich ecommerce platforms for your business's growth.
Artificial Intelligence offers you many opportunities to revolutionize your daily ecommerce routine. Therefore, Shopware is now launching new AI-driven features – all bundled under the name "AI Copilot." Learn all about the benefits of the features here.
See how you can create an effective omnichannel ecommerce strategy to boost sales for your business and offer your customers the best experience.
Discover the latest trends in D2C ecommerce, from personalization to emerging technologies. Unlock the power of D2C sales with Shopware.
The economic situation can be challenging for online merchants. Our partner Stripe offers useful tips, insights from its payment study, and shows you how you can emerge stronger from the crisis with the new Shopware 6 Connector.
Offer a top-tier shopping experience for your customers with the best ecommerce personalization tools.
The best ecommerce websites all focus on seamless shopping experiences–personalization, design, ease-of-use, and functionality. Discover 5 stunning sites.
Welcome back to the Customer Happiness Circle - our blog series with Johannes Altmann. Here you'll find valuable tips on the topic of customer happiness. Episode four is all about your brand's touchpoints with whom your customers interact.