Content to level up your business

The freshest ecommerce insights, expert advice, and product news

From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.

All articles Ecommerce trends Marketing tips Legal UX and design Features and releases Shopware universe AI Developer insights

Ecommerce trends

07/12/2023

Using AI and Spatial Commerce to overcome three key challenges in ecommerce

Learn in this blog post how ecommerce merchants can harness the power of AI and Spatial Commerce to raise their profile and lower their costs.

05/12/2023Stefan Hamann

Filling the ecommerce innovation gap: Are we stuck in a groundhog day?

According to Stefan Hamann, founder and Co-CEO of Shopware, most online stores have been far too monotonous and lacking in innovation for a long time. Learn in his blog post how you can change that!

30/11/2023Vanessa Brauch

Spatial Commerce 2024: Outlook and upcoming Shopware features

Discover the buzz behind Spatial Commerce: upcoming trends in ecommerce, future and long-term applications, and the virtualization features Shopware is about to release soon.

21/11/2023

PaaS, SaaS, or self-hosted: which solution is best for your business?

SaaS, PaaS, and self-hosted are keywords that pop up when it comes to service and distribution models for ecommerce platforms. The solution you choose determines your options for hosting, updates, customization, and more. Which one is best for your ...

16/11/2023Stefan Hamann

Leveling up ecommerce: The magic of Diablo IV, gamification, and the player within us all

What does ecommerce have to do with video games? Shopware founder Stefan Hamann shows you the benefits of gamification and commerce in this blog post. Learn more here!

15/11/2023

What is the difference between hosted and self-hosted ecommerce platforms?

Understand the pros and cons of hosted and self-hosted ecommerce platforms.

25/10/2023Proto AI

AI personalization: 4 ways to drive better customer experience on your online store

How is AI-powered personalization changing the landscape of customer experience in online stores? What are the key strategies for implementing AI-driven personalization in ecommerce? Get to know more about that in this blog post!

16/10/2023Stefan Hamann

Beyond Personas: The new era of hyper-personalization in ecommerce

Stefan Hamann, CO-CEO and founder of Shopware, about personas, the concept behind and why they don't make good detectives.

15/10/2023

The 20 best ecommerce podcasts for 2023 | A carefully curated playlist

Discover the best ecommerce podcasts that you can listen to in 2023. There are many podcasts out there but not all will help you thrive in the challenging market of 2023. These 20 will make you smarter!

11/10/2023DHL

Retail outlet routing: Give shipments a second chance and avoid 64% of returns

Undeliverable shipments are very annoying. Retail outlet routing can help you considerably reduce your return rate, increase customer satisfaction, and protect the environment.

04/10/2023Anna Nordhoff

Reducing the return rate in online stores: 7 smart tips

High return rates have become the norm in online retail and have far-reaching impacts on businesses. Learn about the causes and what you can do about it in this comprehensive article.

22/09/2023Stefan Hamann

Steering commerce with efficiency: A road trip with my Hyundai i10

Why drive the oldest, ugliest car in the company lot? Well, I, the CEO, do it, and it's not just to make everyone else's cars look better!

21/09/2023Ben Marks

Open Commerce: what it is and why it's winning the future

Ecommerce expert Ben Marks explains what he has come to love about Open Commerce during his career and why the approach is so valuable for online commerce platforms and their users.

19/09/2023Anna Nordhoff

Generative AI & Commerce Report 2023: Discover brand-new industry insights

The new and free study from Future Commerce reveals how ecommerce companies are currently utilizing AI, where untapped potential still exists, and how the industry will be transformed by AI in the future. Learn more now!

14/09/2023Stefan Hamann

AI in commerce – beyond the hype: a comprehensive and enlightening dive

AI encompasses much more than what is reported in the media. To fully understand its revolutionary potential, we need to dive deeper. Our CEO Stefan Hamann himself is passionate about this topic and gives insights and ideas for the use of AI in commerce.

05/09/2023Billie

Leveraging the B2B ecommerce opportunity with Buy Now, Pay Later

Ever wondered why Buy Now, Pay Later is booming in the B2C sector but still finding its footing in B2B? Our partner Billie breaks down why this payment method is becoming increasingly important for business customers and how merchants can benefit from it.

04/09/2023Anna Nordhoff

Beyond Black Friday: Strategies to benefit long-term from your promotional events [free white paper]

Black Friday and Cyber Monday are the Super Bowl of sales for ecommerce businesses. But what happens when the confetti settles? Dive into our latest whitepaper "Beyond Black Friday" to find out how to convert seasonal shoppers into lifelong fans.

23/08/2023

Shopware is recognized as a Visionary in the 2023 Gartner® Magic Quadrant™ for Digital Commerce

For the first time, Gartner® names Shopware a Visionary in the 2023 Magic Quadrant for Digital Commerce. Get all the details and the report now!

10/08/2023Anna Nordhoff

How PhiAcademy launched their Shopware 6 online store in 3.5 month

Is it possible to migrate to Shopware 6 in just 3.5 months? This captivating customer interview featuring the esteemed cosmetics company, PhiAcademy, proves that it can be done.

26/07/2023Felix Deines

SEO tips for migrating to Shopware 6

This way, your SEO will benefit from the migration to Shopware 6! The agency 711media websolutions shows you the most common mistakes and gives valuable tips.

13/07/2023Johannes Altmann

Customer Happiness Circle 6: Continuity

In this final episode of the Customer Happiness Circle, we’ll look at how to keep the love you have for your customers alive. How can I organize myself and my company so that lofty goals like “We make our customers happy” remain top of mind?

29/06/2023

Follow-up interview with Wortmann: One year after introducing Digital Sales Rooms

It's been a year since our interview with the Wortmann Group regarding the introduction of Digital Sales Rooms. How effectively have they been able to leverage this tool for their B2B sales since then?

27/06/2023Deutsche Post DHL

Maximum customer satisfaction at minimum cost – DPDHL’s products and services

How can you achieve maximum customer satisfaction with minimal effort when it comes to shipping? Our partner Deutsche Post DHL (DPDHL) explains it to you in this blog post.

22/06/2023EXCONCEPT

10 tips to improve the performance of your online store

Get key tips on how to improve the performance of your online store and learn what you can do about UX, products, security, resources, and speed.

15/06/2023Frank Puscher

Generative AI and ecommerce

Generative artificial intelligence is the topic on everyone’s radar right now. How can you make productive use of powerful AI tools? Read usability expert Frank Puscher’s thoughts in this post and watch the fascinating AI talk from SCD.

05/06/2023

Shopware Community Day 2023: These were the highlights

The Shopware Community Day this year was wonderful! Get a glimpse of the highlights here, and also the chance to watch all the videos of the speaker sessions and panel discussions.

01/06/2023Shopware

Five ecommerce trends merchants need to understand for 2023

Get a sneak peek at Forrester's latest ecommerce forecasts. In addition, you can delve deeper into the topic in our recent webinar and related white paper. Find out all the details here.

31/05/2023Johannes Altmann

Customer Happiness Circle 5: Cluster customers

Personas, target groups, milieu studies or generation models: Everyone tries to cluster customers. What systems are there, what are their benefits and how can you represent your customers and their needs?

31/05/2023

BigCommerce alternatives to fuel your ecommerce growth

Discover the top 7 BigCommerce alternatives for 2023. Explore scalable, customizable, and feature-rich ecommerce platforms for your business's growth.