The latest EHI study, published in collaboration with eCommerceDB, once again confirms Shopware’s success: Our platform remains the most widely used shop system in Germany – for the fourth consecutive year. This recognition underscores Shopware’s position as a trusted choice for merchants across Europe and beyond.
Shopware maintains the lead
Among the 1,000 highest-grossing B2C online stores in Germany, Shopware once again ranks number one. According to the latest study, 11.5% of the country’s leading online shops rely on Shopware. This strong adoption in one of Europe’s largest ecommerce markets underlines the platform’s ability to support complex business needs and international growth.
Ecommerce market regains momentum
The broader market also shows renewed strength. The net ecommerce revenue of Germany’s Top 1,000 online shops reached €80.4 billion in 2024 – an increase of 3.8% compared to the previous year. For 2025, EHI forecasts continued growth of 5.3%.
Revenue development of the Top 1,000 online shops with forecast
Net ecommerce revenue over time in Germany and forecast for 2025 (in billion euros). Figures based on the EHI company survey, company information, and ECDB projection. Source: EHI/ECDB, E-Commerce Market Germany 2025
Germany remains one of Europe’s largest ecommerce markets – making leadership here a strong indicator of relevance and competitiveness across the continent.
Germany’s top online shops at a glance
The market ranking is led by amazon.de with more than €15 billion in revenue, followed by otto.de (€4.4 billion) and zalando.de (€2.6 billion). Fast-growing players such as rewe.de (+33.5%), shop-apotheke.com (+29.1%), and shein.com (+18%) demonstrate how quickly consumer behavior and market shares can shift.
Top 10 online shops in Germany – Net ecommerce revenue 2024 (in million euros)
Figures are based on the EHI company survey, company information, and ECDB projection. The growth indicated here refers to the previous year’s value, which differs from the figure in last year’s study. This is due to newly available information that has led to retrospective adjustments. Source: ECDB/EHI E-Commerce Market Germany 2025.
What this means for international decision-makers
For businesses evaluating new commerce technology, the study highlights key success factors:
Proven leadership in Germany – one of Europe’s largest ecommerce markets.
Flexibility and scalability to meet the needs of both B2C and B2B merchants.
Open-source DNA that empowers brands to innovate, integrate, and expand without limits.
By confirming its leadership position in a highly competitive and dynamic environment, Shopware reinforces its role as a reliable partner for merchants not only in Germany, but across Europe and beyond.
Our conclusion
We are proud to once again be recognized as the market leader among shop systems in Germany. For us, this achievement is more than a national milestone – it’s proof of the value Shopware delivers for merchants worldwide.
A big thank you to our customers and partners for their trust. Together, we are shaping the future of digital commerce – open, authentic, and visionary.
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Sources:
ECBD: The 5 Largest eCommerce Markets in Europe and What Makes Them Special ECBD/EHI ecommerce market Germany 2025
