New
13/03/2025
Major 6.7 – when and why to upgrade
Are you thinking about upgrading to Shopware 6.7? Find out in this article when it makes sense to upgrade and why the European Accessibility Directive (EAA) is particularly important now.
Content to level up your business
The freshest ecommerce insights, expert advice, and product news
From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.
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New
12/03/2025
Shopware AI Copilot: 12 AI features that revolutionize your ecommerce
Artificial intelligence offers you many opportunities to revolutionize your everyday ecommerce business. This article details the benefits that Shopware's AI-powered capabilities yield.
New
06/03/2025
Expanding your reach: How Shopware Multichannel Connect helps you sell globally
Want to sell internationally? 56% of global ecommerce sales are generated via online marketplaces. Find out here how to successfully sell on global marketplaces with a well-thought-out multichannel strategy and the right tools.
27/02/2025
6 challenges of global ecommerce expansion – and how to overcome them with Shopware
Expanding your ecommerce business internationally unlocks great opportunities but also big challenges. In this post, we’ll explore 6 challenges businesses face when expanding globally – and how Shopware provides the tools to navigate them successfully.
21/02/2025
Cross-border ecommerce: What you need to know to go global
Discover how you can open up new markets and scale your business internationally with cross-border ecommerce! In part 1 of this blog series, you will learn all about the opportunities, challenges and strategies for successful cross-border trade.
19/02/2025
Shopware 6 release news: Discover the new features in February 2025
The new Shopware version 6.6.10.0 provides new features and improvements, e.g., a function for e-invoices and improved email integration with Office365. Find out all the details here!
14/02/2025
Shopware Developer Digest January 2025
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
12/02/2025
No lock-ins, no limits. Best practices for a seamless migration to Shopware
Avoid vendor lock-in and migrate to Shopware with confidence. Discover best practices for seamless replatforming, ensuring flexibility, scalability, and full control over your ecommerce operations while minimizing risks and future-proofing your business.
10/02/2025
G2 Winter Reports 2025: Shopware leads in 13 categories
Shopware shines in G2's 2025 Report, continuing its 2024 ecommerce success. In this blog post, you'll learn exactly what G2 is, how the review platform works, and which awards Shopware was able to secure in 2025.
07/02/2025
Community announcement: Active development on GitHub
Since mid-December 2024, all active development on the shopware/shopware repo now happens exclusively in the open on GitHub. Learn more about this here!
05/02/2025
Breaking free from vendor lock-in: Strategic steps for decision makers
With this second part of our series, we offer a strategic framework for identifying, mitigating, and ultimately overcoming vendor lock-in, empowering you to future-proof your operations while fostering flexibility and resilience.
03/02/2025
Novel product recommendations: Vector-based approaches and intelligent comparison tables
Vector-based recommendations and dynamic comparison tables can significantly improve the user experience and increase the conversion rate. This blog post covers two modern approaches that developers can implement.
31/01/2025
Global Kick-Off 2025: How Shopware started the new year
When the entire Shopware team comes together, it’s a big event. And when it also marks the start of a new year and celebrates 25 years of Shopware – even more so. Learn more about this special event that recently took place.
29/01/2025
Vendor lock-in: The invisible growth barrier for upper mid-market businesses
Uncover the hidden dangers of vendor dependency and how they impact scalability, innovation, and flexibility. Learn actionable strategies to break free, reduce risks, and build a future-proof ecommerce infrastructure that drives sustainable growth.
28/01/2025
How can search & discovery tools improve your online business?
In this blog post, our partner DooFinder demonstrates how Shopware stores were able to boost their conversions with the Search and Discovery tool. Learn how you can also improve your customer interactions with Search & Discovery optimization.
20/01/2025
Introducing Shopware 6.7: Get ready for the next major release
Prepare yourself and take a first look at the upcoming major release. Discover first information about the Shopware 6.7, key dates, and important considerations for developers and merchants.
17/01/2025
9 hidden costs of delaying your platform migration
Still hesitant to switch your current ecommerce platform because you're worried about the costs? Here's what you need to know: Holding on to an outdated system can cost you far more in the long run. Discover the nine most important reasons why.
15/01/2025
Unify Shopware deployments using Deployment Helper
The Deployment Helper for Shopware automates deployment tasks like installation, updates, plugin management, and store authentication. Learn more about this flexible tool that saves time, reduces errors, and integrates into Shopware workflows.
13/01/2025
The best Shopware Store extensions of 2024
Looking to hit the ground running in the new year? Upgrade your online shop with a new theme or streamline your processes with a new app. Our list of top-rated extensions will help you get there!
08/01/2025
Shopware Developer Digest December 24
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
![“Switching the B2B ecommerce platform? It can wait!” – 5 excuses from your boss and how to counter them [with checklist]](https://images.ctfassets.net/nqzs8zsepqpi/4yBh6Q4YrV71T5o3kDft5n/cb062bb35aff0b601abc1e3326d27172/replatforming_860x325.jpg "“Switching the B2B ecommerce platform? It can wait!” – 5 excuses from your boss and how to counter them [with checklist]")
13/12/2024
“Switching the B2B ecommerce platform? It can wait!” – 5 excuses from your boss and how to counter them [with checklist]
You know the benefits of replatforming, but your boss is pushing back? Discover the typical excuses many bosses use and how to skillfully counter them to move your project forward.
12/12/2024
Shopware Developer Digest November 24
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
![Best Shopware B2C shops 2024 – Marie’s picks [with videos]](https://images.ctfassets.net/nqzs8zsepqpi/67scik7g68WuhvUxgqYJcB/1001b7bcdb584b5dc4396554fe5baa9c/Blog_Title_Banner_EN.png "Best Shopware B2C shops 2024 – Marie’s picks [with videos]")
09/12/2024
Best Shopware B2C shops 2024 – Marie’s picks [with videos]
Discover the top B2C online stores of 2024 from our Product Manager Marie. Take a look at successful examples such as fleurop.de in Marie's video presentation and find out why brand presence and customer experience are particularly impressive here.
03/12/2024
Shopware 6 release news: Discover the new features in December 2024
With the new Shopware 6.6.9.0, you can effortlessly create custom fields to comply with the GPSR (General Product Safety Regulation), unlock new possibilities in the Scene Editor, and more. Get all the details here!
02/12/2024
Spatial Commerce – The customer experience and ROI hack for B2B brands
This guest blog by Ziffity Solutions explores how Spatial Commerce using AR enhances B2B customer experience, product visualization, and ROI, offering actionable insights and real-world examples for B2B brands looking to adopt these technologies.
28/11/2024
For the third time in a row: Shopware is the market leader in Germany for ecommerce platforms
Shopware is the most popular ecommerce platform among the top 1,000 highest-turnover B2C online stores in Germany. This is shown in a recently published study by EHI. Find out more here.
![Best Shopware B2B shops 2024 – Marie’s picks [with videos]](https://images.ctfassets.net/nqzs8zsepqpi/7vHhwPwADKIY2pni7zqF1l/c925093360340085a77e7dfa74d74421/Maries_top_picks_2924_Blog_Title_Banner.png "Best Shopware B2B shops 2024 – Marie’s picks [with videos]")
26/11/2024
Best Shopware B2B shops 2024 – Marie’s picks [with videos]
Discover the top B2B online shops of 2024 selected by our Product Manager Marie. Check out successful examples like Toyota in Marie’s video presentation and learn why brand presence and customer experience stand out.
25/11/2024
General Product Safety Regulation (GPSR): What you need to do now
On December 13, 2024, the new EU-wide General Product Safety Regulation (GPSR) will come into effect. Learn about the GPSR requirements, who is affected, and how to label your products correctly with Shopware.
14/11/2024
Stay ahead this holiday season with Amazon Pay: The Solution to reducing cart abandonment
When it comes to the payment process, even small adjustments can have a big impact. Learn in this article how you can reduce cart abandonment and boost your sales just in time for the holiday season.
12/11/2024
Heading into the ecommerce Peak Season: Your ultimate last-minute check for Black Friday and holiday shopping!
The peak season is just around the corner. Have you thought of everything? Check out our last-minute tips and discover short-term, effective strategies that are still worth implementing.
