Shopware and Webwinkel Vakdagen announce international event partnership

Utrecht (Netherlands) and Schöppingen (Germany), August 1, 2024 – Webwinkel Vakdagen (WWV), organizer of the largest e-commerce trade fair in the Netherlands, and Shopware, the leading open commerce platform, have announced a comprehensive event partnership. Central to this agreement is a two-year commitment from both parties to support each other's respective events—the Webwinkel Vakdagen and the Shopware Community Day (SCD) in 2025 and 2026.

Through the partnership, the two organizers have agreed to exhibit at each other’s events over the next two years and support them with extensive marketing efforts. The goal is to create synergies and benefit from their overlapping target audiences.

With more than 13,000 visitors, 250 exhibitors, and over 200 presentations in various formats, the Webwinkel Vakdagen in Utrecht is the most important e-commerce event in the Netherlands. Meanwhile, the two-day Shopware Community Day, featuring over 1,600 merchants, developers, and e-commerce enthusiasts, along with exceptional speaking lineups, is also one of the industry’s most notable events.

“We have been exhibiting at the Webwinkel Vakdagen for over ten years now,” said Shopware spokesperson Wiljo Krechting. “The Netherlands is one of our most important markets, and the event is a fantastic opportunity each year to present our innovative e-commerce platform and the possibilities it offers to merchants to a well-matched audience. The event partnership between WWV and SCD is a logical step for us and a strong sign of Shopware's relevance in the Netherlands.”

“The Webwinkel Vakdagen is the epicenter of the digital commerce market in the BeNeLux region for two days every year,” said Han Bosman, spokesperson for the Webwinkel Vakdagen. “For digital newcomers, scale-ups, or enterprises, there is everything one needs for digital commerce on 20,000 square meters.” Bosman is pleased with the continued cooperation with long-time exhibitor Shopware.

For more information, visit the Webwinkel Vakdagen and Shopware Community Day websites.