Shopware Welcomes Human Element to its Partner Network for Complex Commerce Integration Expertise

New York, March 10, 2024 – Shopware, the leading global open-source ecommerce platform, has welcomed Human Element, Inc., a business-to-business (B2B) and business-to-consumer (B2C) ecommerce platform integrator, to its partnership network. 

With Shopware’s headless architecture and API-first approach, clients will now be able to create a best-of-breed environment tailored to their needs, choosing and combining the functions they want. Thanks to this highly flexible design, Shopware can adapt to the complex requirements of any business model — B2B, B2C, or D2C.

This new partnership expands Shopware’s growing network in the U.S. market. The Human Element has been serving B2B and B2C clients in the U.S. and beyond since 2004, making this partnership a natural fit. Over the years, the agency has built hundreds of ecommerce websites and custom technical solutions for industries including manufacturing, distribution, retail, and higher education. Now, by partnering with Shopware, their solutions can drive better long-term growth, become more intuitive and be bespoke based on each client’s needs. 

“As we partner with Shopware, we’re excited to bring their innovative approach to our clients, helping them tackle complex business challenges and scale with confidence," said Ben Lorenz, Managing Partner at Human Element. “In addition, Shopware’s focus on building long-term client relationships aligns with the way we do business. After the launch of a new site, we support our clients with achievable roadmaps and proactive maintenance. We’re in it for the long haul.”

To learn more about how Shopware is solving critical business challenges for B2B & D2C, visit: www.shopware.com

About Shopware

Shopware provides high-performance B2C and B2B ecommerce solutions, enabling global businesses to scale rapidly and efficiently. By combining the robust security of open-source technology with the agility modern businesses demand, Shopware delivers cutting-edge innovation, reliability, and unmatched adaptability. Trusted by over 50,000 companies worldwide and supported by an extensive partner ecosystem, top industry analysts, including Gartner, Forrester, and IDC, consistently recognize Shopware for delivering impactful solutions that prioritize efficiency and long-term success. Founded in 2000 by Co-CEOs Stefan and Sebastian Hamann in Germany, Shopware continues to lead the way in digital commerce innovation and performance.

About Human Element

Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. Founded in 2004, Human Element has been delivering eCommerce solutions, custom integrations, and digital marketing solutions for 20 years. To learn more, please visit www.human-element.com