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Release Hub
Transforming transactions into connections.
Leverage advanced tools to enhance trust in every customer interaction and deliver engaging experiences that resonate deeply with your audience. Explore our latest features and start building lasting connections today.
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Elevating efficiency and connection in B2B commerce.
Driving conversions with data-driven insights and spatial experiences.
Shopware Analytics
Valuable insights for sharper decisions and superior results.
We’re excited to introduce Shopware Analytics, a powerful tool that brings real-time insights directly to your business. Since its launch in June 2024, Shopware Analytics has received regular updates, adding valuable new KPIs, enhanced filtering options, and an improved user interface.
Our latest update brings Event Tracking for Storefronts, allowing merchants to enable event-based tracking directly within their sales channels. This release introduces the first event-based metrics in Shopware Analytics—unique visitors and visits. Soon, merchants will be able to gather detailed behavioral data, track key shopper journey metrics like conversion rates, traffic volumes, and add-to-cart rates, and gain a deeper view of the customer experience across their storefronts.
With existing metrics such as promotion code effectiveness, sales by manufacturer, top-selling products, and shipping method performance, plus enhanced filters for customer type, order status, and delivery status, Shopware Analytics enables precise data segmentation. Seamless date selection and export options make data handling efficient and intuitive.
With automatic updates, Shopware Analytics keeps your data current. Download it from the Shopware Store to start optimizing today!
Scene Editor
Build dynamic, interactive product displays.
The latest update to Shopware's Scene Editor offers all the tools you need to set your product into scene. Place unlimited 3d objects and adjust the lighting just like in a photo studio. With this you can build custom scenes and set your products into various environments, just like showcased at the Shopware Community Day. The stacked functionality allows for more complex designs, helping you create visually stunning environments that elevate your content creation.
Spatial commerce features in action
Nubert transforms HiFi shopping with immersive 3D and AR experiences powered by rooom.
Challenge: Traditional online product presentations struggled to capture the premium quality and craftsmanship of Nubert’s hi-fi products.
Objective: To revolutionize the digital shopping experience by integrating 3D visualizations and AR, allowing customers to explore products in detail and visualize them in real-world settings.
Result: Nubert enhanced customer satisfaction and boosted purchasing decisions by integrating 3D and AR into its Shopware store. This innovation improved interaction and set a new standard for premium ecommerce in the HiFi industry
Project completion time: The full integration, including customizations, was completed in just 6 weeks.
Integration timeline: Core functionalities in Shopware were integrated in 14 days, with additional time allocated for design adjustments and customizations.
Feature engagement: Interaction rates increased by 400% with 3D and AR features directly on product pages.
Session duration: Average session length increased by 16%.
Color interaction: Real-time color switching on product detail pages improved interactivity and product comprehension.
Boost sales with effortless marketplace integration.
Shopware Multichannel Connect
Integrate seamlessly with 950+ marketplaces.
Explore new sales opportunities with Shopware Multichannel Connect, powered by ChannelEngine. Seamlessly integrate with over 950 marketplaces, including Amazon and Zalando, from one centralized dashboard. Automate inventory and order updates, enabling effortless scalability.
With Shopware Multichannel Connect, you will easily connect your Shopware 6 store to a global network of marketplaces. Manage product listings, inventory, and pricing in real-time, ensuring accuracy and consistency. Automated updates keep everything synchronized, while order management integrates smoothly with services like Fulfilled by Amazon (FBA).
Expand your reach, streamline operations, and boost sales by up to 42% with Multichannel Connect.
Discover new possibilities with our latest technology partners.
Insider Previews
Gain early access and influence the development of upcoming features.
At Shopware, innovation is driven by our community's creativity and feedback. That is why we're excited to launch Insider Previews, a program that invites our users into the earliest stages of product development.
With Insider Previews, you gain exclusive early access to features in beta or blueprint status, allowing you to test and provide valuable feedback. These previews are easily activated within Shopware’s admin, enabling hands-on experimentation with new functionalities. Your insights help develop these features before their official release, ensuring they deliver real value to your business. Stay tuned for the launch with Shopware 6.6 and be part of shaping the future of ecommerce.
Accessibility
Comply with 2025 standards while enhancing user experience.
Prepare your online store for an inclusive future. With the European Accessibility Act coming into effect by mid-2025, online merchants must ensure their websites are accessible to all users. Beyond legal compliance, this is an opportunity to enhance user experience and reach a broader audience. Accessibility includes features like screen reader compatibility, keyboard navigation, and optimized content display.
Shopware is committed to supporting merchants in meeting these requirements. We're upgrading our platform to comply with WCAG 2.1 standards, ensuring your store is ready well before the deadline. Accessibility boosts usability, SEO, and customer satisfaction, while creating a more inclusive digital experience. Stay tuned for updates and resources to help make your store accessible.
Connect, learn, and grow:
The Shopware Community Hub is here!
Welcome to the future of the Shopware Community Hub – an all-in-one platform designed to help you learn, grow, and succeed within the Shopware ecosystem. Bringing together merchants, developers, and partners, the Hub will feature personal profiles, events, podcasts, forums, and more, all crafted to foster community, celebrate contributions, and make learning engaging through gamification.
With our MVP launch in November, we’re building this Hub with valuable input from our community, and we’re especially encouraging developers to join now. Get early access, share your feedback, and help shape a space that truly reflects the needs of the Shopware community. Be part of the journey – sign up today to contribute to and grow with the Shopware Community Hub!
Webinars designed to keep you on top.
Emotional shopping experiences with spatial commerce.
Join us in this webinar as we dive into the world of emotional shopping experiences and explore how spatial tools can help transform customer engagement. Don’t miss out on this opportunity to gain valuable insights and learn how to elevate your ecommerce game with captivating, immersive shopping experiences.
AI in Ecommerce: From insights to implementation.
In this webinar, our Innovation Product Manager, Julia Leusing and HmmH's Andreas Precht, Head of Future Commerce, will talk about industry trends in AI adoption, three challenges merchants face when it comes to AI usage, and how to implement AI features to solve challenges.
Insights and know-how.
The future of commerce, delivered today.
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