The Journey of the Mid-Market Merchant

Rick Watson, Executive Advisory Board Member at MACH Alliances, took an unbiased look at why mid-market merchants are dissatisfied with legacy platforms and observed the decline of major players such as Salesforce and Magento.

Shopware Community Insights

Everybody is talking about the forgotten mid-market

Explore the exclusive insights offered by thought leaders, partners, and industry influencers on the 'forgotten mid-market.' Hear their perspectives as they provide a fresh angle on the topic.

Beyond borders

Global views on the mid-market

Explore insights from our international partners as they share their unique insights on the 'forgotten mid-market.' Gain a global perspective on this trending topic through the eyes of industry influencers and partners across borders.

Breaking Free from Legacy Constraints

Key Insights

1️⃣ Market Shift: The US mid-market ecommerce sector is evolving, with limited new deployments. Brands opt for top-of-funnel marketing, overlooking the game-changing opportunities in platform innovation.

2️⃣ Magento's Decline: Adobe's neglect of Magento has led to a decline in market share and major brands are slowly moving away.

3️⃣ Escaping Legacy Costs: Uncover why brands universally dislike their current platforms—excessive maintenance costs, unforeseen total ownership expenses, and the struggle with inflexible structures.

4️⃣ Break Free: Explore alternatives beyond the stagnating giants. Rick Watson's report guides mid-market merchants on evaluating solution providers, enabling a seamless transition from legacy platforms.

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