Some follow the playbook. Others rewrite it.
Celebrating the Bold
The Shopware Visionary Award honors B2B and B2C businesses that don’t just sell – they lead, innovate, and shape commerce. These pioneers fuse technology with creativity and ideas with impact.
Know a Shopware shop that’s leading the way? Nominate them now and help the business get recognized at SCD 2025.
Timeline
Follow the key dates of the Shopware Visionary Award – from nomination to celebration. Here’s what to expect along the way.
Nomination Phase
Deadline: 21 April, 2025
Time to act: Nominate the shop you think should win the Shopware Visionary Award.
Shortlist Preparation
April 22 - April 27, 2025
Time to wait: This time is used to look through all the amazing nominees and create a shortlist out of it.
Public Voting
April 28 - May 18, 2025
Time to act: Register for the Community Hub and use the chance to vote for up to three winners.
Decision Phase
May 19 - June 1, 2025
Time to wait: Based on the six finalists selected via the Community Hub, the jury will choose the three winners of the Shopware Visionary Award.
Award Ceremony
June 4, 2025
Time to celebrate: At this years SCD in Cologne, the winners will be announced and celebrated.
Prize details
What winners can expect to receive.
An exclusive trophy including a digital online badge for maximum visibility
Individual Discovery Workshop from our Consulting Services
A donation check to support a good cause
The award title – visible and usable for one year
Social media promotion by Shopware and the award-winning companies
Sponsor of the Shopware Visionary Award
Mollie powers growth for over 250,000 businesses – from startups to enterprises – by making payments effortless. With seamless online and in-person payment solutions, mollie help businesses of every size scale with ease.
Jury
The three winners of the Shopware Visionary Award 2025 will be selected from the Community Hub finalists by a jury made up of Shopware’s leadership team and a representative from our sponsor Mollie. Together, they bring a deep understanding of commerce, technology, and innovation.
Sebastian Hamann
Founder & Co-CEO
Stefan Hamann
Founder & Co-CEO
Mark Stanley
CPTO
Pascal Matern
Country Partnerships Lead
DACH - Mollie
Criteria
The criteria for the Shopware Visionary Award is divided into three sections: Excellence, Emotion, and Efficiency. A business doesn’t need to meet all three criteria to be eligible. However, it should demonstrate strength in at least one of these areas. In the application, nominees should clearly explain how they fulfill the selected criteria.
Excellence
Fast, flexible, future-ready. Transform complex business needs into high-performing operations.
Quality excellence: High-quality media, engaging product presentations, and compelling storytelling that create a consistent and premium brand experience.
Multi-device optimization: Responsive designs that ensure seamless experiences across devices.
Localization: Multilingual support, enabling regional payment solutions and local shopping experiences.
Customer journey: Enhanced customer engagement, retention, and conversion through exceptional customer experiences, such as smooth delivery, easy returns and proactive support.
Emotion
Emotion– powered by data, driven by innovation. Stand out with industry-leading commerce experiences.
Use of innovative tools: Highlighting cutting-edge technologies like 360-degree views, AI commerce, and spatial commerce (3D, AR, VR) is a strong indicator of innovation and forward-thinking approaches.
Unique approaches to presenting products: Encourages creativity and out-of-the-box thinking, which is key to setting trends and redefining user experiences.
Creative use of multimedia: Demonstrates a commitment to enhancing engagement and storytelling through modern and visually appealing formats like videos and animations.
Community building and social commerce: Leveraging social media and commerce to engage customers, build loyalty, and foster vibrant, community-driven connections.
Efficiency
Efficiency redefined. Intuition perfected. Cut your long-term TCO with advanced process optimization.
Global strategy: Effective market entry and growth strategies in diverse regions.
Adaptability: Tailored user experiences for different cultural and regional preferences and regulations.
Efficiency: Streamlined processes for complex business needs (e.g. effective use of B2B Components).
Scalability: Ability to handle large B2B accounts and growing demand and future business needs.
User experience: Connecting multiple systems for unified business operations.
Shopware Visionary Award
Before you submit, please make sure that:
You are a Shopware customer or a Shopware partner.
The nominated shop uses Shopware 6.
A marketing agreement (MA)* with Shopware exists.
As a partner: please inform the contact person once submitting their information.
*Otherwise, please download the template and send a signed copy to marketing@shopware.com by April 21, 2025.
