Experience our latest innovations that enhance every interaction.

Fashion-forward ecommerce, designed to fit your brand perfectly.

In the ever-evolving fashion world, your brand deserves a digital presence as dynamic as your collections. Shopware offers advanced tools to elevate your brand identity, enhance the shopping experience, and drive success across online and offline channels, ensuring your business stays ahead.

Request demo

Speak with an expert

The Armedangels website featuring categories like "Detoxdenim" and "Strick," with models wearing clothing. Highlighted is a red knit pullover priced at 139,95 €, with a "View on website" button.

LEADING FASHION BRANDS RELY ON SHOPWARE.

Understanding your business needs.

Reducing high return rates.

Fashion and apparel brands struggle with high return rates, often due to sizing issues, fit concerns, and unmet customer expectations. In 2023, online apparel returns reached 24.4%, significantly higher than the general eCommerce average of 16.5%. These returns are costly for businesses. Shopware provides innovative tools to enhance customer experience and reduce returns.

Shopware’s 3D/AR functionalities allow shoppers to visualize products more accurately, helping them understand how items will look or fit before purchasing. This reduces uncertainty, especially for items like dresses or jackets where style and fit are critical.

With AI Copilot's Search by Image feature, shoppers can upload photos of desired products to find accurate or similar items. This reduces the risk of purchasing incorrect or visually mismatched products. For instance, a customer uploads an image of a pair of sunglasses they admire, and the system recommends an identical or closely matching option, ensuring they get the correct style, color, and design.

A diagram of an ecommerce system linking Shopware to a laptop managing product info, connected to sales channels like Zalando, Otto, eBay, Amazon, and "950+ Sales Channels".

Seamlessly connecting omnichannel experiences.

Merchants often struggle to integrate their online stores with physical locations, social media platforms, and global marketplaces, leading to inconsistent customer experiences and operational inefficiencies.

Shopware’s Multichannel Connect simplifies omnichannel operations by integrating over 950 global marketplaces, including Amazon and Zalando. This ensures seamless product management, inventory updates, and order processing across all platforms.

Additionally, the API-First Approach enables integration with third-party tools like POS systems or social commerce platforms, creating a unified shopping experience for customers wherever they choose to engage.

A workflow diagram that demonstrates the flow builder, shows a trigger that starts when the order enters the "Order delivery" state. The first action is sending an email with a "Shipping confirmation" template. After a delay of 7 days, the system sends another email using the "Product review" template. The flow connects these actions in sequence.

Delivering personalization & unique customer experiences.

In a competitive market, customers expect brands to provide tailored shopping experiences. Without personalization, brands risk losing shoppers to competitors who offer curated recommendations or exclusive deals.

Shopware's CMS enables personalized shopping experiences through dynamic content, CRM integration, and targeted landing pages. It supports multi-channel deployment and real-time updates, enhancing customer engagement, loyalty, and sales while keeping brands competitive.

With Flow Builder, you can automate personalized email campaigns or loyalty rewards, keeping customers engaged and loyal.

Streamlining operations in B2B fashion.

For B2B fashion businesses, managing bulk orders, quotes, and complex organizational structures can be time-consuming and inefficient. Customers often face challenges like slow order processes and lack of tailored experiences.

Shopware’s B2B Components streamline operations with features like quick ordering, personalized quotes, and order lists, ensuring a smooth and efficient purchasing process. Businesses can also manage roles and permissions to align with customer needs.

With Digital Sales Rooms, fashion brands can host interactive live video events and provide personalized product showcases, enhancing engagement and fostering stronger customer relationships

Dennis Wanders

Ecommerce Specialist at Norah

Empowering growth: how the fashion industry excels with Shopware.

Discover how fashion businesses are revolutionizing their operations with Shopware's cutting-edge solutions. From enhancing efficiency in inventory management to scaling seamlessly across global marketplaces, explore case studies that showcase how leading brands have tackled their biggest challenges and unlocked their full growth potential.

Features that matter for fashion brands.

Explore the unique capabilities that make Shopware the go-to choice for brands in the industry:

FAQ's

What does Shopware have on it's roadmap regarding immersive 3D and VR experiences?

The next iteration of immersive elements will introduce diverse spaces within the 3D model Journey, enabling merchants to showcase their products in exhibit-style rooms where customers can walk around and explore them in VR. Be sure to keep an eye on our product roadmap in 2025 for these exciting feature updates!

Is Shopware able to handle high traffic spikes during sales or seasonal events?

Shopware is built to handle high traffic spikes with its scalable architecture, advanced caching, and cloud hosting support, ensuring seamless performance during peak events like sales and holidays while maintaining smooth backend operations and maximum uptime.

What are Shopware's built-in options for shipping, returns, and tracking?

Shopware offers flexible shipping options with rule-based costs, integrated returns management for efficient processing, and tracking features with automated notifications. It supports third-party integrations for enhanced functionality, ensuring a seamless shipping and returns experience for merchants and customers.

How does Shopware support multi-language, multi-currency, and international shipping options?

Shopware supports international growth with multi-language packs and translation management, customizable multi-currency settings with automatic exchange rate updates, and flexible international shipping options with rule-based costs and country-specific configurations, ensuring a localized and seamless shopping experience for global customers.

Can Shopware handle extensive SKUs, variations in colors, sizes, and styles for fashion brands?

Shopware efficiently manages extensive SKUs and product variations with its robust Variants System, supporting multiple attributes like color, size, and style. It offers customizable configurators, variant-specific images, pricing, and stock control, ensuring precise management and an engaging customer experience.